Loma Media principal & Creative Director
John DeBello has produced, written and directed an impressive variety of strategic communications projects, including events and initiatives for major consumer brands, diverse public agencies and leading educational institutions.
The quality of his work is underscored by the scope of Tier One organizations that have repeatedly called upon him to deliver exceptional results. These include AAA, Callaway Golf, CSC, DARPA, Dell, DirecTV, Discovery Networks, Disney, EA SPORTS, Motorola, the USOC, Qualcomm, SAIC and SRI International.
His notable accomplishments include creating the live multimedia event for Motorola that introduced digital HDTV to North America; a customer acquisition campaign for DirecTV that achieved the best results in company history; a direct response broadcast strategy for Dell that tripled anticipated response; and a TV ad for GameStop named “TV Spot of the Week” by AdAge.
DeBello has developed client outreach strategy and produced compelling content for major events and trade show presentations at CES, CTIA, SBCA, the Super Bowl, for the Los Angeles Olympics, and in international stadiums and arenas. He’s written & directed the video portion of presentations that have resulted in the award of 3 Super Bowls and the US Open.
Utilizing Loma’s VisionCapture™ methodology, John’s produced major communications programs and projects for federal agencies including the Department of Transportation (DOT), Department of Homeland Security (DHS), the Defense Advanced Research Products Agency (DARPA), the Intelligence Advanced Research Products Agency (IARPA), SPAWAR, and the US Navy.
He’s supported community relations and public service initiatives for the City of Austin, the City of Sheffield, England, the City of San Diego and many others. His work for major universities has included multiple engagements on behalf of Harvard, Stanford, Northwestern, SDSU, UCLA, UCSD and the University of Virginia.
A graduate of the University of California San Diego with a degree in American History, John’s been inducted into the Silver Circle by the National Association of Television Arts & Sciences (NATAS), Pacific Southwest chapter, in recognition of 25 years of special achievement in television.