How we helped CSC successfully launch a major global initiative.

Computer Sciences Corporation (CSC) is a global Information Technology leader with a 50-year record of delivering business results to hundreds of commercial and government clients worldwide. In order to provide better support to its Tier One clientele, the company launched Project Accelerate, a global initiative designed to enable CSC to better serve its customers, retain its market leadership position, and deliver enhanced growth to shareholders.

CHALLENGE:

Loma was tasked with supporting Project Accelerate by producing diverse video tactics that would provide powerful, consistent internal and external communication messaging across multiple platforms in harmony with the company’s new brand.

SOLUTION:

Extensive strategic consultation resulted in a slate of deliverables that focused on Positioning for Growth—Project Accelerate.

Integrated production elements included hi-def video acquisition on three continents, interviews with leading customers and CSC executives, 3D motion graphics, and online version of content for both external and intranet use.

Designed in a modular format, the program content debuted at the company’s annual Senior Leaders Conference. It was cost-effectively modified following the event, and re-formatted to target selected audiences on DVD, at live events, and over the web.

RESULT:

A flawless conference…and powerful internal and external communications tools produced and delivered in multiple formats for distribution in digital and web-based channels—all within a 90-day window.

Subsequent video programs based on the core acquired content included a series of integrated “vertical videos” for customer-facing application; recent extensions include a celebration of the company’s half century of success entitled 50 Years Forward.