In an era when collegiate athletics enjoys unprecedented success, the Mountain West Conference is committed to emphasizing the core value at the heart of competition—good sportsmanship.

The Mountain West’s innovative Sportsmanship Initiative is the centerpiece of a comprehensive campaign designed to develop an environment that fosters appropriate behavior from all Conference constituencies.

In 2011, this effort was spearheaded by a series of 27 cross-channel and in-venue sportsmanship PSAs, customized for each member institution. Produced by Loma Media, the spots featured on-camera appearances by the Conference’s football and basketball head coaches supported by action footage in a contemporary “mixed media” design. The football versions also featured stars from each institution, including MW Offensive Player of the Year, Kellen Moore of Boise State, and MW Defensive Player of the Year, Tank Carder of TCU.

“All-Star” versions, comprised of the top personalities from across the Mountain West, were created for national and regional in-game broadcast. The integrated campaign was branded as “Sportsmanship Is the Heart of the Game” to emphasize the critical role that sportsmanship plays both on and off the field.
“The leadership of the Mountain West Conference has considered sportsmanship to be vital to both the athletic and educational mission of the league since its inception,” Associate Commissioner Dan Butterly noted. “Loma Media has provided us with a creative, comprehensive and uniquely customized sportsmanship program that’s been well-received at all levels.”

The sportsmanship campaign was but one part of a full array of services provided by Loma Media in support of the most comprehensive branding and outreach initiative in league history. As the basis for this initiative, Loma Media solicited the opinions of more than 8,000 constituents including members of the Mountain West Board of Directors, athletic administrators, coaches, fans and members of the media. Loma Media has also provided the conference with an upgrade to its advertising and outreach strategies, employing an NFL Films-style look and feel to the Conference’s television, radio and print campaigns.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Upon completion of a sweeping $27 million renovation, Sycuan Casino envisioned a dramatic broadcast campaign to showcase “a new standard” for southern California casinos.

Enter Loma Media. Working in tandem with agency partner HardRain Productions, Loma developed a unique concept driven by an original score (recorded live in classic “big band” style) to evoke a fondly remembered era of sophisticated entertainment.

A cast of 75 was featured in the four day production, which interspersed sweeping panoramas of the sparkling new casino with more intimate scenarios to provide an exciting overview of a fresh, state-of-the-art entertainment experience… “Casino Re-imagined.”

“We wanted to create an exciting, accessible narrative,” said Loma principal and creative director John DeBello. “The pictures tell the story, with a flow of constant camera movement achieved by integrating Steadicam, jib, and dolly sequences.”

The result? An inviting combination of Vegas elegance and local friendliness…with immediate market impact.

Sycuan’s all-new Game Day Sports Bar debuted in a pair of complementary spots that tout San Diego’s ultimate sports experience. The humorous campaign starred Frank Caliendo doing his signature John Madden impression, southern California sports legend Steve Garvey, a bevy of TV & radio personalities, and one uniquely Famous Chicken.

For DeBello and the San Diego Chicken, it marked a reunion of sorts—the first time they’d worked together since the Chicken ‘saved the world’ in DeBello’s cult-classic spoof “Attack of the Killer Tomatoes.” “He still looks the same,” said DeBello, admiringly. “Wish I could say that.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Nearly 20 million Americans enjoy the nation’s leading satellite entertainment provider, DIRECTV, in their home. But what if this same customer base had the freedom to watch their recorded shows and movies anywhere? With DIRECTV® nomadTM, that’s now a reality. Based on more than a decade of successful engagements, DIRECTV turned to Loma Media to produce customer instruction, service training and marketing support for their innovative new device.

DIRECTV nomad is the newest “placeshifting” product in the company’s “TV Anywhere” arsenal, allowing a home DVR to sync with a cell phone, laptop, or tablet to watch recorded programs anywhere without an internet connection.

Targeted to both new and prospective customers, a Loma-produced instructional video now resides on the official website (www.directv.com/nomad). The unique functions & benefits of nomad are highlighted by showing DIRECTV customers, from the subway to the seashore, using the technology to watch their favorite DIRECTV programming on their favorite devices. This approach positions nomad as the ultimate product for enjoying entertainment freedom outside the home.

“Innovative technology demands clear, concise customer communication,” said Tom Davis, Loma’s project lead. “We support product launches for many leading organizations to ensure a positive ‘first experience’ for the customer. With nomad, our instructional media lets customers set up and use it in as little as five minutes, and also provides key training support for service representatives.”

Once installed and activated, customers can access up to 20 hours of programming on their favorite devices–making nomad an especially big hit among those who value “placeshifting”. Currently, the system works with PC’s, iPhones and the iPod Touch, and will soon be available for Android apps, the iPad and Mac.

Judging from early results, nomad is a hit with DIRECTV customers, who can now take their favorite programming wherever they roam.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

“Each approach was unique, but shared common goals,” said Loma executive producer Janet Dahle. “In every case, our mission was to create a compelling video that portrays outstanding educational programs to diverse audiences including stakeholders, constituents, educators, donors, grants organizations, and the broader community.”

La Jolla Playhouse, winner of the Tony® Award as America’s Outstanding Regional Theatre, conducts an acclaimed Performance Outreach Program which takes the “show on the road” to elementary schools throughout San Diego County. Loma’s ‘day-in-the-life’ creative approach took a reality-based, inspirational look at the performers, their audiences, and behind-the-scenes prep…all leading up to a meaningful, massive outreach to children on-site at their schools. Wildly popular with students, teachers, and administrators alike, The POP Tour delivers the arts right to children in their own world.

USS Midway Museum, the world’s largest museum devotedto carriers and naval aviation, brings thousands of students onboard for math and science education in an awe-inspiring setting. State of California standards-based lessons about electricity, thermal energy, weather, measurements, geometry–even Newton’s Laws of Motion—suddenly seem very real aboard an aircraft carrier. With the guidance of onboard teachers, lessons learned aboard USS Midway are memorable and effective in a “real world” environment that also teaches students what it’s like to live and work aboard ship.

The internationally-acclaimed, Tony® Award-winning Old Globe enlisted star power to underscore the importance of their educational programs in “The Future of Theater: Children in the Arts.” Marion Ross, Robert Foxworthy and Miles Anderson joined educators, children and performers participating in the Globe’s many programs to deliver heartfelt, inspirational reflections on the value of theater and the arts to young people in the community. A wide spectrum of innovative programs was featured, showcasing a breadth and depth of opportunities for students of all ages and backgrounds.

Each of these organizations’ educational programs is powerful and appealing, as evidenced by their continuing popularity. Nonetheless, while well-established in the community, all depend on the generosity of committed individuals and institutions to help sustain and grow their success. “The request for support must resonate, and the call to action must be immediately effective,” says Loma principal John DeBello. “Loma Media is proud to partner with these outstanding organizations in support of educational outreach that makes a difference.”

The Old Globe Education Outreach:

http://theoldglobe.org/support/index.aspx

La Jolla Playhouse POP Tour:

http://www.lajollaplayhouse.org/education-and-outreach/performances-for-youth/pop-tour

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif.

As Snaptracs Inc., a Qualcomm Company, readied the product launch of their breakthrough Tagg-The Pet Tracker™ system, they turned to Loma Media to create a series of original online videos to tell the Tagg™ story.

While the technology behind the Tagg system is sophisticated, the concept is straightforward. Using advanced GPS location technology and wireless capabilities powered by Qualcomm, the world leader in mobile technologies, the Tagg system enables pets  to constantly stay in touch with their owners. Using the Tagg system, if your dog isn’t where he’s supposed to be you’ll be notified quickly via an email or text message.

Targeted to both new and prospective customers, the series of five instructional videos now resides on the official Tagg website (www.tagg.com).  The functions and benefits of this reliable, user-friendly product are demonstrated by an extremely enthusiastic user— Skipper, a most engaging Jack Russell Terrier.

“We’re communicating state-of-the-art technology with a whimsical touch,” said Tom Davis, Loma’s project lead.  “Our goal was to make a true technological innovation immediately understandable in a memorable manner.  The Tagg system has a distinctive vision that will really separate it from other products—and our creative is designed to underscore that.”

In each segment Skipper, modeling the Tagg tracker’s chic design in white (one of four colors available), employs a bit of ‘motion design magic’ to illustrate key concepts and product instruction.  “So easy, even a human can do it!”

“When we awarded Loma Media this video project for the Tagg system, we hit a home run,” Senior Marketing Manager Tracy Webb noted.  “The hard work, creativity, passion and dedication the Loma Media team was evident throughout the entire process.  We are very pleased with the end results, and know our customers will be, too.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

For the third consecutive year, Loma Media has produced the broadcast advertising campaign for the nation’s 5th largest Fair. And, for the third consecutive year, the San Diego County Fair has shattered attendance records.

“Race to the Fair,” was the theme for the Fair’s 75th anniversary, and southern Californians took the message to heart. Record daily attendance exceeded 64,000, and the grand total eclipsed 1.4 million visitors, an increase of more than 6% over last year’s record head count.

Automotive stars included a spiffy ’41 Ford Super DeLuxe, a cherry ’61 Buick LeSabre, and (an appropriately) bright yellow ’71 Datsun 280Z.

“As interesting as the autos were the period costumes,” said Loma principal and writer/director John DeBello. “The 40s look was elegant, the 50s retro cool. The 70s…wonderfully frightening.”

DeBello also wrote the upbeat jingle, which added a toe-tapping Roaring 20s feel to the automotive parade:

San Diego County Fair Jingle

An added dimension to the campaign featured a hit online video directed by Loma’s Lisa Comrie and starring an actor who didn’t appear in Risky Business, Mission Impossible, Vanilla Sky, or Top Gun:

Just how successful was the 2011 San Diego County Fair? It’s anticipated that the state-appointed fair board will approve a new schedule in September…adding two more action-packed days to one of the region’s most beloved experiences.

Ladies and gentlemen, start your engines!

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

On June 6, 2011, Mountain West Commissioner Craig Thompson ushered in a new era in the Mountain West Conference with a bold new logo nicknamed ‘The Rock’ and the tagline ‘This is our time.’ The effort, led by Loma Media, is the most comprehensive re-brand in the league’s 13-year history.

As the basis for this major initiative, the Loma team solicited the opinions of more than 8,000 constituents over a six-month period, including members of the Mountain West Board of Directors, athletic administrators, coaches, fans and members of the national media.

“Loma Media has proven to be a tremendous partner in the re-branding of the Mountain West Conference,” Associate Commissioner Dan Butterly noted. “From our initial meeting, I knew they fully understood what we needed to accomplish. From concepts and research to branding and production, the entire Loma Media team has truly become a member of the Mountain West family and has proven to be a great asset to our organization.”

The changes in the Mountain West extend far beyond the logo that will adorn uniforms and playing surfaces throughout the league. A television special introducing the “new look,” produced by Loma and hosted by veteran sports reporter Bonnie Bernstein, debuted today on The MTN and will also be broadcast in local markets across the Conference.

Beginning in July, an expanding fan base will also experience new digital initiatives including more original content produced by Loma Media on a re-designed Mountain West web site (www.THEMWC.com) and across social media platforms. Loma Media will also support the Conference’s advertising and outreach strategies, employing a fresh look and feel to the television, radio and print campaigns.

The Mountain West Board of Directors with Commissioner Craig Thompson

“The Mountain West considered nearly 30 original designs before selecting ‘The Rock’,” said Tom Davis, Loma’s project lead. “We felt that a rigorous and inclusive research effort, in concert with an innovative design process, would result in a distinctive look that would reflect core values while projecting a powerful presence.”

“Our fans were right in noting that our evolving membership and geography reflect both ‘Mountain’ and ‘West’ equally,” Thompson said. “The logo is bold, strong and balanced just like our league.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

“Simply put, CounterBomber saves lives,” says Janet Dahle, Loma principal and project lead. “It’s an imperative technology, and we are proud to play a key role in demonstrating and ultimately establishing its critical value.”

The SET CounterBomber system employs video cameras to automatically track subjects, and a low-power radar to interrogate them when cued by video. After automatically assessing the threat in real time, CounterBomber supports the response team by wirelessly transmitting pictures or live video of the threat to a remote handheld device.

Loma’s mission began with the production of a video overview that introduced both the technology and the company’s core capabilities. As SET successfully fielded the technology in war zone operational use, Loma’s role expanded to include compelling product demonstration media for delivery platforms, ranging from trade shows to online outreach.

As CounterBomber became well established and precisely positioned, the focus expanded to include computer-based/e-learning and video training for field service representatives and operators.

From visual narrative to instructional design, Loma crafted an integrated portfolio of demonstration and training tools and managed the strategic distribution of these products to military and national security professionals worldwide.

“We’re always proud to see our clients succeed, and in the case of SET’s CounterBomber, we’re especially excited to help communicate its live-saving capabilities to both decision makers and operators,” says John DeBello, Loma’s president and creative director. “It’s an honor to support this effort, since it’s so important to the security and safety of so many people.”

About SET

Science, Engineering, and Technology (SET) Corporation was acquired by Science Applications International Corporation (SAIC) (NYSE: SAI) on January 23, 2010. SET operates as a wholly owned SAIC subsidiary under SAIC’s Surveillance and Reconnaissance Business Unit. CounterBomber integrates radar and video to yield the first-ever system capable of automatically detecting suicide bombers at safe distances.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Innovation.

As one of America’s leading regional theaters, La Jolla Playhouse is recognized as a force in the dramatic arts, recently winning its latest Tony for the hit musical “Memphis.”

But inspiration precedes acclamation—and that ‘creative spark’ sets the Playhouse apart.

On October 6, Loma Media was proud to play a key role as La Jolla Playhouse hosted its annual Innovation Night, a unique event celebrating the powerful creative bond between the arts & sciences.

In partnership with the Playhouse and CONNECT, Loma created an inspirational kick-off video that launched an evening of ideas and entertainment highlighted by a special performance of the world premier musical, ‘Limelight: The Story of Charlie Chaplin.’

The themes underscoring the event were messages of inspiration, courage, persistence, discipline and flexibility…traits common to innovative artists and technologists.

“What they do really rhymes with what we do,” said Christopher Ashley, La Jolla Playhouse Artistic Director.  Camille Sobrian Saltman, CONNECT President and COO added, “There’s much in common between creating an innovation company, and bringing creative innovation in the arts and cultural community to life.”

The video featured award-winning work from La Jolla Playhouse accompanied by insights from a variety of noted innovators in science, technology and theater arts.

“We’re proud to support the communications needs of leading technology companies, as well as world class arts organizations,” said Janet Dahle, Loma Media VP and Executive Producer. “They really do complement one another, and it’s a pleasure to support innovative excellence in both worlds.”

About La Jolla Playhouse

The nationally-acclaimed, Tony Award-winning La Jolla Playhouse is known for its tradition of creating the most exciting and adventurous new work in regional theatre. The Playhouse was founded in 1947 by Gregory Peck, Dorothy McGuire and Mel Ferrer, and is considered one of the most well-respected not-for-profit theatres in the country. Numerous Playhouse productions have moved to Broadway, including Big River, The Who’s Tommy, Thoroughly Modern Millie, How to Succeed in Business Without Really Trying, A Walk in the Woods, Billy Crystal’s 700 Sundays, the Pulitzer Prize-winning I Am My Own Wife, Jersey Boys, The Farnsworth Invention, 33 Variations and Memphis. Located on the UC San Diego campus, La Jolla Playhouse is made up of three primary performance spaces: the Mandell Weiss Theatre, the Mandell Weiss Forum Theatre, and the Joan and Irwin Jacobs Center for La Jolla Playhouse, a state-of-the-art theatre complex which features the Sheila and Hughes Potiker Theatre. La Jolla Playhouse is led by Artistic Director Christopher Ashley and Managing Director Michael S. Rosenberg.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

When the brands are Callaway Golf and Lamborghini, both the golf world and the automotive industry take immediate notice.

The 2010 Paris Motor Show was abuzz when a co-developed material named Forged Composite was unveiled last week in a video presentation produced by Loma Media.

For Lamborghini, lighter and stronger composite materials enabled their designers to create important components of their technological demonstrator, “Sesto Elemento,” featuring unforeseen power-to-weight ratio and acceleration capability.  For Callaway, employing carbon composites in place of steel and titanium offered engineers the ability to design increasingly advanced club heads with a greater transfer of power upon impact with the ball and more accurate trajectories.

For drivers of both sports cars and golf balls, the immediate reaction was “wow!”

“We’re excited to help introduce a true revolution in golf,” said Loma president & creative director John DeBello.  “This is the industry’s first major breakthrough since titanium, and Callaway has given a whole new meaning to ‘lighter and stronger.’”

In tandem with the Forged Composite announcement, Loma has produced video and online content to support Callaway’s launch of its all-new Diablo Octane Driver, the first golf club to incorporate this advanced material comprised of turbostratic carbon fibers…”the most powerful driver ever imagined.”

To view the Forged Composite Technology video, go to:

http://www.callawaygolf.com/Global/en-US/Innovation/ForgedCompositeTechnology.html

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com