If you think of your mobile phone as a lifesaver, you might be more right than you thought.

WirelessWERX, a leader in Location Based Services, has developed an innovative product that allows 911 operators to determine precise location of callers using Bluetooth-enabled mobile devices, down to the exact floor and room.

The company’s core technology is its SiteWERX platform, which delivers the most precise in-building location data available on the market today. SiteWERX provides a unique method of getting critical information to first responders, saving both time and lives.

Loma Media was selected to create a product launch video and related online content that would communicate the company’s vision, proprietary technology, and proven success in initial applications.

Filmed in Anaheim, California and Denver, Colorado, the presentation included footage of an actual 911 Communications Center equipped with SiteWERX software; a building location featured in field demonstrations; and interviews with key customers, technologists, and WirelessWERX senior management.

Debuting at a major industry trade show event, the program is now featured on the company’s website as an introductory overview. Expanded soundbites from featured interviews provide additional in-depth content.

The initial response to SiteWERX has been extremely positive.  The company has announced a partnership with security industry leader ADT, and follow-on platforms are now in development.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Arnold Palmer’s “connection” to the game of golf is more than legendary—it’s literal.

“The basic fundamental,” says Palmer in a new series of Loma-produced webisodes, “is to put your hands on the grip properly.”  And the proper grip, he adds, is a Lamkin.

For decades, “The King” has used grips supplied by Lamkin Corporation, renowned for its grip innovation and technology.  When the industry leader decided to tout it’s new composite product line, the ideal spokesperson was the game’s #1 ambassador.

“You don’t mess with a legend,” said director John DeBello. “Our approach was to let Mr. Palmer’s narrative drive the story. We were confident his integrity and sincerity was the key to engaging our audience.”

DeBello, who has conducted incisive interviews with a host of sports legends including Brett Favre,  Roger Clemens, Greg Norman, and Wilt Chamberlain, led a freewheeling conversation that focused on Lamkin—but also featured a trove of fascinating anecdotes, from Palmer’s piloting skills to the real story behind the famous Arnold Palmer drink.

“The result was a natural conversation, with Mr. Palmer speaking from his heart. You can’t fake authenticity,” said Lamkin’s Director of Marketing Kim Doren.

Shot at Palmer’s Latrobe, Pennsylvania home, that authenticity extended to his fabled workshop–which includes more than a thousand clubs, shafts and grips of every description.

On camera, he conversed with president Bob Lamkin about the remarkable advances in grip technology since the company’s inception 85 years ago. The “co-star” of the proceedings was Lamkin’s new proprietary 3GEN material, a unique synthetic rubber compound that’s both soft and tacky, providing unmatched “single-strike” vibration-dampening properties that protect a golfer’s hands and arm joints from jarring shockwaves.

The webisode series is now playing on the company’s website, accompanied by a dramatic video demonstration of the 3GEN’s remarkable vibration-dampening effect. Expanded content from the Palmer shoot will debut at the 2010 PGA Show in Orlando, Florida.

Mitek Systems has a new definition of OOMPH: “Office on My Phone,” an integrated suite of innovative solutions that unlock the potential of the millions of mobile phones with cameras sold each year.

Loma Media was called upon to create a fun, fast paced and informative motion graphics-driven video campaign that would build the brand and help sell product.

Apparently, it’s working.

The first application, Mobile Receipt, has climbed all the way to the Number One paid finance application in the App Store.

To capture a receipt the user simply snaps a photo of it and assigns an expense category. In seconds, Mobile Receipt’s patent pending IMagePROVE™ technology automatically crops, rotates and scales the image so it is easy to read and print.

With a touch to the iPhone screen, the application automatically creates an expense report and sends it to your email address complete with printed images of the receipts acceptable for reimbursement and tax reporting purposes. No stapling or pasting of receipts is required.

Also featuring Mitek’s upcoming Mobile Deposit™ and Mobile Phax™ apps, the campaign’s design focused on bold, clean graphic “headlines” that meshed perfectly with the brand’s color template. A mixture of live action imagery with photos provided elements for a lively visual style, and the percussive music track enhanced the contemporary feel.

Based on the product’s initial success, Mobile Receipt was recently featured in a full page AT&T ad in the Wall Street Journal.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

The San Diego County Fair, one of the nation’s 5 largest, set an all-time attendance record in 2009, and Loma Media was proud to play a key part.

“Times are tough, and it was imperative to reach the community with a value-driven message,” said Loma principal & creative director John DeBello.

Building on the Fair’s ‘Music Mania’ theme, the integrated campaign featured a fun mix of television & radio spots, print & outdoor advertising, plus a pair of animated “viral” videos that provided a humorous edge to the proceedings.

For the first time in its 50-year history, the Fair’s internal marketing team worked with a single partner to create unified campaigns in English and Spanish. Incorporating key cultural distinctions into the creative, Loma helped leverage an overarching thematic into concepts that resonated with targeted audiences.

The overall creative was built around an upbeat jingle written by DeBello that played in both languages, serving as a bed for radio and television. Graphic designed evoked the spirit of “old time” county fairs, underscoring familiar values and family experiences.

“The Fair had an outstanding line-up of Grandstand acts,” DeBello added.  “The retro ‘Americana’ flair in the design contrasted beautifully with the contemporary appeal of American Idol stars such as Kelly Clarkson, David Cook, and David Archuletta—and it was a natural for country legends like Clint Black and Loretta Lynn.”

Total attendance was 1,272,442.

Almost as impressive was the sheer amount of gourmet delicacies consumed: 10,000 deep-fried S’mores, 13,000 deep-fried Twinkies, and a whopping 28,000 deep fired Oreos.

(We won’t take any credit for that.)

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

When the City of Austin was awarded an SRTS grant, they set lofty goals: increase the number of students who walk or bike to school, improve traffic safety around schools and provide a valuable activity that parents and kids can share.  They chose Loma Media to help them meet those goals.

“With three unique audiences, we had to find core concepts that would resonate with each while maintaining brand consistency” says Loma’s John DeBello. “We also had to find an approach that would resonate in both English and Spanish.  We decided that an emotion-based appeal would cross cultural boundaries and diverse demographics.”

The bi-lingual “iWalk iBike”campaign combined strategic radio and outdoor advertising with in-school and online education, supported by special events and live celebrity appearances.  The creative focused on ‘fun’ for the kids, ‘family’ for their parents (“Moments That Matter”), and ‘safety’ for drivers (“Take Time”).

In less than two months since campaign launch, awareness and enthusiasm within the target schools has increased markedly. “Walking School Buses” (groups of walking youngsters led by local radio DJs) have proven to be a huge hit; and hearing their school receive a shout out on the radio motivates the children to keep walking… toward a healthier lifestyle.

“The best inheritance a parent can give his children is a few minutes of his time each day.”

—Orlando Battista

About Safe Routes to School

Established in May 2006, the National Center for Safe Routes to School (www.saferoutesinfo.org) assists communities in enabling and encouraging children to safely walk and bike to school. The Center strives to equip Safe Routes to School programs with the knowledge and technical information to implement safe and successful strategies. The National Center for Safe Routes to School is maintained by the University of North Carolina Highway Safety Research Center with funding from the U.S. Department of Transportation Federal Highway Administration.

A Commander in the Navy Reserve, she was responsible for Public Affairs and Media Relations for Combined Joint Special Operations. “It was an honor to serve with ‘the best of the best,’” says Dahle. “It was truly an amazing experience both professionally and personally.”

Commander Dahle managed a staff of photographers and journalists, coordinating with other coalition forces public affairs representatives in the theater of operations. Leading a team responsible for generating and distributing public affairs information in English and Arabic languages to the international media, she interfaced with ABC News, London Times, USA Today, CNN, and Newsweek. Her role also included internal information and communications products, and public affairs and photography training for foreign internal defense partners.

“I enjoyed working with journalists from major media,” she added. “But, bottom line, working with the Iraqis to develop as communications professionals was the most satisfying part of the assignment.”

Returning to Loma Media, Dahle will again be producing digital media solutions for a wide array of government and corporate clients. “The deployment reinforced my belief that effective communication is a team effort. It takes expertise, leadership, and commitment all along the way to create, execute, and distribute messaging media, and then ultimately measure results.”

John DeBello, Loma Media’s President and Creative Director, commented, “Janet’s dedication to duty was an inspiration to us and our clients. Her absence was difficult, but we’re excited to have her back playing a major role as we move forward.”

Loma Media was chosen to support that effort by executing a national broadcast campaign from the company’s proven creative, positioning the highly immersive game to both families and “hardcore” gamers alike.

In addition, Loma was asked to provide the ideal voice for the game’s central character, setting the perfect tone for the actual gaming experience.

“KingsIsle’s Wizard 101 team did an amazing job of combining compelling animation with an exciting storyline,” says Loma’s John DeBello. “Our mission was to help them reach—and, ultimately, register–a discerning target audience by reflecting the game’s outstanding production values and powerful appeal.”

After a wide search, veteran English actor Nigel Lambert was cast as Merle T. Ambrose, wizard extraordinaire, and presto! Results.

Just five months after launch, over one million unique users have already registered to play Wizard101, which is garnering rave reviews.

“TV has played a key role in our marketing efforts,” says Fred Howard, KingsIsle Director of Marketing. “Part of this has been getting the right spots with the right mix of action and voice acting. Loma Media was able to take our existing creative and really put a great polish on it.”

Two Team CSCs — one in business, one on the race course — are each driven by the same principles:
“Communication, Collaboration and Teamwork.”

That’s the theme and title of the 2008 Team CSC video, produced by Loma Media, written & directed by company principal John DeBello.

“Our goal was to show how world-class cycling is the perfect embodiment of teamwork,” said DeBello. “Everyone talks about collaboration, but in this sport it’s absolutely vital. And it’s a powerful, visual message that extends into the workplace.”

Taking the viewer from practice to the peloton, the video melds race day footage with behind-the-scenes activities that often spell the difference between victor and also-ran. Six cameras were used to capture the action, with a fast-paced narrative driven by the insights and observations of Team CSC riders and staff.

The dynamics of an elite cycling team in action reinforce the company message: both the team and CSC “share a global reach that embodies the common themes of experience, results and teamwork.”

The 6 minute video has been made available to CSC’s international workforce of 90,000, and is the top downloaded video on the CSC website. To view it, go to:

http://www.csc.com/mms/cycling/en/mcs/mcs1001/displayMcs.jsp?id=2564

Among many “behind the scenes” moments, the video shows how team manager Bjarne Riis
systematically hands out water to passing riders from the team car.

Last Sunday, on the final stage of the Tour de France, Riis performed the task once again, but this time with a slight twist—he handed a bottle of champagne to Carlos Sastre.

Reports from the scene say it tasted just fine.

About CSC
A leading global consulting, systems integration and outsourcing company, CSC’s mission is to provide customers in industry and government with solutions crafted to meet their strategic goals and enable them to profit from the advanced use of technology. For more than 48 years, CSC has guided clients through the maze of constant business and technology change, while maintaining a focus on delivering innovative, practical results.

Starring Matt Riedy (NCIS, Boston Legal) and Charles Howerton (West Wing, My Name is Earl), the Loma Media production features the interaction of senior government and military leadership in a secure video conference as they discuss the limited options, critical responses, and strategic outcomes of a fictional – - but highly plausible – - scenario of international conflict.

Loma consulted on creative, then scripted, directed, and produced the scenario – including graphics, animation, and custom music score – to achieve this visualization of a new warfighting reality that demands ever-expanding warfighting requirements.

The scenario debuted at the DARPATech Conference in Anaheim, California to an audience of nearly 3,000 technologists, researchers, academicians, defense contractors, and military leaders. Designed to illustrate STO’s vital new mission, the vision video also serves to focus critical thinking and prioritize resources.

Project executive producer Janet Dahle comments, “Loma specializes in creating compelling, story-driven communication solutions showcased across a wide variety of multi-media platforms. We’re proud of our success in communicating critical content to key audiences, and gratified by the success of this project.”

About DARPA
The Defense Advanced Research Projects Agency (DARPA) is the central research and development organization for the Department of Defense (DoD). It manages and directs selected basic and applied research and development projects for DoD, and pursues research and technology where risk and payoff are both very high and where success may provide dramatic advances for traditional military roles and missions.