DIRECTV

Our team has played a key role in communicating to a wide variety of audiences on behalf of the nation’s satellite entertainment leader.

Loma principal John DeBello guided an integrated outreach effort that helped triple the company’s sports-subscription base over a 7-year period. Tactics included a nationally broadcast weekly program that remains the longest-running series in DirecTV history; design, development, and management of a dedicated, customer-focused website; creation and execution of more than 20 direct response on-air campaigns; HDTV in-store programming; and live event multimedia & staging support at CES and the NFL Experience.

The success of this effort led to production of a weekly “infotainment” series to drive PPV purchases, produced in partnership with HBO, Showtime and Starz.

Dealer-direct customer acquisition efforts were enhanced by a successful national broadcast campaign; advertising sales were enhanced by the creation of a DVD presentation that clearly communicated the scope of available opportunities; and targeted video programs were produced to reinforce strategic partner relationships.

Advertising outreach produced for DirecTV’s official program guide included a national broadcast campaign featuring Jason Alexander.

In addition to supporting external marcom outreach, we’ve helped the organization communicate to an international employee base through video training and seminar support for CRM and customer-facing initiatives.