Nearly 20 million Americans enjoy the nation’s leading satellite entertainment provider, DIRECTV, in their home. But what if this same customer base had the freedom to watch their recorded shows and movies anywhere? With DIRECTV® nomadTM, that’s now a reality. Based on more than a decade of successful engagements, DIRECTV turned to Loma Media to produce customer instruction, service training and marketing support for their innovative new device.

DIRECTV nomad is the newest “placeshifting” product in the company’s “TV Anywhere” arsenal, allowing a home DVR to sync with a cell phone, laptop, or tablet to watch recorded programs anywhere without an internet connection.

Targeted to both new and prospective customers, a Loma-produced instructional video now resides on the official website (www.directv.com/nomad). The unique functions & benefits of nomad are highlighted by showing DIRECTV customers, from the subway to the seashore, using the technology to watch their favorite DIRECTV programming on their favorite devices. This approach positions nomad as the ultimate product for enjoying entertainment freedom outside the home.

“Innovative technology demands clear, concise customer communication,” said Tom Davis, Loma’s project lead. “We support product launches for many leading organizations to ensure a positive ‘first experience’ for the customer. With nomad, our instructional media lets customers set up and use it in as little as five minutes, and also provides key training support for service representatives.”

Once installed and activated, customers can access up to 20 hours of programming on their favorite devices–making nomad an especially big hit among those who value “placeshifting”. Currently, the system works with PC’s, iPhones and the iPod Touch, and will soon be available for Android apps, the iPad and Mac.

Judging from early results, nomad is a hit with DIRECTV customers, who can now take their favorite programming wherever they roam.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif.

As Snaptracs Inc., a Qualcomm Company, readied the product launch of their breakthrough Tagg-The Pet Tracker™ system, they turned to Loma Media to create a series of original online videos to tell the Tagg™ story.

While the technology behind the Tagg system is sophisticated, the concept is straightforward. Using advanced GPS location technology and wireless capabilities powered by Qualcomm, the world leader in mobile technologies, the Tagg system enables pets  to constantly stay in touch with their owners. Using the Tagg system, if your dog isn’t where he’s supposed to be you’ll be notified quickly via an email or text message.

Targeted to both new and prospective customers, the series of five instructional videos now resides on the official Tagg website (www.tagg.com).  The functions and benefits of this reliable, user-friendly product are demonstrated by an extremely enthusiastic user— Skipper, a most engaging Jack Russell Terrier.

“We’re communicating state-of-the-art technology with a whimsical touch,” said Tom Davis, Loma’s project lead.  “Our goal was to make a true technological innovation immediately understandable in a memorable manner.  The Tagg system has a distinctive vision that will really separate it from other products—and our creative is designed to underscore that.”

In each segment Skipper, modeling the Tagg tracker’s chic design in white (one of four colors available), employs a bit of ‘motion design magic’ to illustrate key concepts and product instruction.  “So easy, even a human can do it!”

“When we awarded Loma Media this video project for the Tagg system, we hit a home run,” Senior Marketing Manager Tracy Webb noted.  “The hard work, creativity, passion and dedication the Loma Media team was evident throughout the entire process.  We are very pleased with the end results, and know our customers will be, too.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

“Simply put, CounterBomber saves lives,” says Janet Dahle, Loma principal and project lead. “It’s an imperative technology, and we are proud to play a key role in demonstrating and ultimately establishing its critical value.”

The SET CounterBomber system employs video cameras to automatically track subjects, and a low-power radar to interrogate them when cued by video. After automatically assessing the threat in real time, CounterBomber supports the response team by wirelessly transmitting pictures or live video of the threat to a remote handheld device.

Loma’s mission began with the production of a video overview that introduced both the technology and the company’s core capabilities. As SET successfully fielded the technology in war zone operational use, Loma’s role expanded to include compelling product demonstration media for delivery platforms, ranging from trade shows to online outreach.

As CounterBomber became well established and precisely positioned, the focus expanded to include computer-based/e-learning and video training for field service representatives and operators.

From visual narrative to instructional design, Loma crafted an integrated portfolio of demonstration and training tools and managed the strategic distribution of these products to military and national security professionals worldwide.

“We’re always proud to see our clients succeed, and in the case of SET’s CounterBomber, we’re especially excited to help communicate its live-saving capabilities to both decision makers and operators,” says John DeBello, Loma’s president and creative director. “It’s an honor to support this effort, since it’s so important to the security and safety of so many people.”

About SET

Science, Engineering, and Technology (SET) Corporation was acquired by Science Applications International Corporation (SAIC) (NYSE: SAI) on January 23, 2010. SET operates as a wholly owned SAIC subsidiary under SAIC’s Surveillance and Reconnaissance Business Unit. CounterBomber integrates radar and video to yield the first-ever system capable of automatically detecting suicide bombers at safe distances.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Innovation.

As one of America’s leading regional theaters, La Jolla Playhouse is recognized as a force in the dramatic arts, recently winning its latest Tony for the hit musical “Memphis.”

But inspiration precedes acclamation—and that ‘creative spark’ sets the Playhouse apart.

On October 6, Loma Media was proud to play a key role as La Jolla Playhouse hosted its annual Innovation Night, a unique event celebrating the powerful creative bond between the arts & sciences.

In partnership with the Playhouse and CONNECT, Loma created an inspirational kick-off video that launched an evening of ideas and entertainment highlighted by a special performance of the world premier musical, ‘Limelight: The Story of Charlie Chaplin.’

The themes underscoring the event were messages of inspiration, courage, persistence, discipline and flexibility…traits common to innovative artists and technologists.

“What they do really rhymes with what we do,” said Christopher Ashley, La Jolla Playhouse Artistic Director.  Camille Sobrian Saltman, CONNECT President and COO added, “There’s much in common between creating an innovation company, and bringing creative innovation in the arts and cultural community to life.”

The video featured award-winning work from La Jolla Playhouse accompanied by insights from a variety of noted innovators in science, technology and theater arts.

“We’re proud to support the communications needs of leading technology companies, as well as world class arts organizations,” said Janet Dahle, Loma Media VP and Executive Producer. “They really do complement one another, and it’s a pleasure to support innovative excellence in both worlds.”

About La Jolla Playhouse

The nationally-acclaimed, Tony Award-winning La Jolla Playhouse is known for its tradition of creating the most exciting and adventurous new work in regional theatre. The Playhouse was founded in 1947 by Gregory Peck, Dorothy McGuire and Mel Ferrer, and is considered one of the most well-respected not-for-profit theatres in the country. Numerous Playhouse productions have moved to Broadway, including Big River, The Who’s Tommy, Thoroughly Modern Millie, How to Succeed in Business Without Really Trying, A Walk in the Woods, Billy Crystal’s 700 Sundays, the Pulitzer Prize-winning I Am My Own Wife, Jersey Boys, The Farnsworth Invention, 33 Variations and Memphis. Located on the UC San Diego campus, La Jolla Playhouse is made up of three primary performance spaces: the Mandell Weiss Theatre, the Mandell Weiss Forum Theatre, and the Joan and Irwin Jacobs Center for La Jolla Playhouse, a state-of-the-art theatre complex which features the Sheila and Hughes Potiker Theatre. La Jolla Playhouse is led by Artistic Director Christopher Ashley and Managing Director Michael S. Rosenberg.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

If you think of your mobile phone as a lifesaver, you might be more right than you thought.

WirelessWERX, a leader in Location Based Services, has developed an innovative product that allows 911 operators to determine precise location of callers using Bluetooth-enabled mobile devices, down to the exact floor and room.

The company’s core technology is its SiteWERX platform, which delivers the most precise in-building location data available on the market today. SiteWERX provides a unique method of getting critical information to first responders, saving both time and lives.

Loma Media was selected to create a product launch video and related online content that would communicate the company’s vision, proprietary technology, and proven success in initial applications.

Filmed in Anaheim, California and Denver, Colorado, the presentation included footage of an actual 911 Communications Center equipped with SiteWERX software; a building location featured in field demonstrations; and interviews with key customers, technologists, and WirelessWERX senior management.

Debuting at a major industry trade show event, the program is now featured on the company’s website as an introductory overview. Expanded soundbites from featured interviews provide additional in-depth content.

The initial response to SiteWERX has been extremely positive.  The company has announced a partnership with security industry leader ADT, and follow-on platforms are now in development.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Mitek Systems has a new definition of OOMPH: “Office on My Phone,” an integrated suite of innovative solutions that unlock the potential of the millions of mobile phones with cameras sold each year.

Loma Media was called upon to create a fun, fast paced and informative motion graphics-driven video campaign that would build the brand and help sell product.

Apparently, it’s working.

The first application, Mobile Receipt, has climbed all the way to the Number One paid finance application in the App Store.

To capture a receipt the user simply snaps a photo of it and assigns an expense category. In seconds, Mobile Receipt’s patent pending IMagePROVE™ technology automatically crops, rotates and scales the image so it is easy to read and print.

With a touch to the iPhone screen, the application automatically creates an expense report and sends it to your email address complete with printed images of the receipts acceptable for reimbursement and tax reporting purposes. No stapling or pasting of receipts is required.

Also featuring Mitek’s upcoming Mobile Deposit™ and Mobile Phax™ apps, the campaign’s design focused on bold, clean graphic “headlines” that meshed perfectly with the brand’s color template. A mixture of live action imagery with photos provided elements for a lively visual style, and the percussive music track enhanced the contemporary feel.

Based on the product’s initial success, Mobile Receipt was recently featured in a full page AT&T ad in the Wall Street Journal.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

Extensive strategic consultation resulted in a slate of deliverables that focused on “Positioning for
Growth – Project Accelerate.”

Integrated production elements included Hi-def video acquisition on 3 continents, interviews with Tier One customers and CSC executives, 3D motion graphics, and event staging coordination & support. Production took place in Great Britain, France, Germany, Denmark, Italy, and across the U.S.

The centerpiece of the communication strategy was a wide-screen motion picture experience entitled
“Positioning for Growth.” Debuting at CSC’s annual Senior Leaders Conference, it provides powerful
imagery of the organization’s global reach across five continents and many major industries.

Designed in a modular format, the program content has already been cost-effectively modified and
formatted to target selected internal and external audiences on DVD, over the web, and at live events
in the United States and India. Concept to completion: less than 90 days.

“All of us at Loma truly appreciate our partnership with CSC,” said company president & creative
director John DeBello, who wrote and directed the campaign. “Their communications team is first
rate, and provides clear and consistent leadership throughout every project.”

The San Diego Natural History Museum, in association with the Israel Antiquities Authority, will soon
host the single largest exhibition of the Dead Sea Scrolls ever held outside Israel. Loma Media has
been selected to create and produce a television & radio broadcast campaign to build awareness
and promote attendance for this world class event.

Creative will closely follow the approach used in a highly successful video program produced by Loma, which introduced the highly anticipated event last Fall. 1000 copies of the video have been distributed to religious and community groups, interested individuals, and the media. The exhibition will run from June 29 through December 31, 2007.

Loma has also been tabbed to produce a long-form documentary introducing the Salton Sea Authority’s proposed restoration plan for California’s vast inland sea.

Demonstrating a broad range of community support across Imperial and Riverside Counties, the advocacy program is designed to garner statewide support for a visionary initiative to “bring back the Salton Sea.” More than a dozen community leaders, advocates, and experts are featured prominently in the narrative. Agency is O’Reilly & Associates.