Archive for the ‘Technology’ Category

Loma Communicates Mobile Lifeline

Sunday, November 15th, 2009

Anaheim, CA. –

If you think of your mobile phone as a lifesaver, you might be more right than you thought.

WirelessWERX, a leader in Location Based Services, has developed an innovative product that allows 911 operators to determine precise location of callers using Bluetooth-enabled mobile devices, down to the exact floor and room.

The company’s core technology is its SiteWERX platform, which delivers the most precise in-building location data available on the market today. SiteWERX provides a unique method of getting critical information to first responders, saving both time and lives.

Loma Media was selected to create a product launch video and related online content that would communicate the company’s vision, proprietary technology, and proven success in initial applications.

Filmed in Anaheim, California and Denver, Colorado, the presentation included footage of an actual 911 Communications Center equipped with SiteWERX software; a building location featured in field demonstrations; and interviews with key customers, technologists, and WirelessWERX senior management.

Debuting at a major industry trade show event, the program is now featured on the company’s website as an introductory overview. Expanded soundbites from featured interviews provide additional in-depth content.

The initial response to SiteWERX has been extremely positive.  The company has announced a partnership with security industry leader ADT, and follow-on platforms are now in development.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Loma Adds Oomph to OOMPH

Tuesday, September 15th, 2009

San Diego, CA. –

Mitek Systems has a new definition of OOMPH: “Office on My Phone,” an integrated suite of innovative solutions that unlock the potential of the millions of mobile phones with cameras sold each year.

Loma Media was called upon to create a fun, fast paced and informative motion graphics-driven video campaign that would build the brand and help sell product.

Apparently, it’s working.

The first application, Mobile Receipt, has climbed all the way to the Number One paid finance application in the App Store.

To capture a receipt the user simply snaps a photo of it and assigns an expense category. In seconds, Mobile Receipt’s patent pending IMagePROVE™ technology automatically crops, rotates and scales the image so it is easy to read and print.

With a touch to the iPhone screen, the application automatically creates an expense report and sends it to your email address complete with printed images of the receipts acceptable for reimbursement and tax reporting purposes. No stapling or pasting of receipts is required.

Also featuring Mitek’s upcoming Mobile Deposit™ and Mobile Phax™ apps, the campaign’s design focused on bold, clean graphic “headlines” that meshed perfectly with the brand’s color template. A mixture of live action imagery with photos provided elements for a lively visual style, and the percussive music track enhanced the contemporary feel.

Based on the product’s initial success, Mobile Receipt was recently featured in a full page AT&T ad in the Wall Street Journal.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

Life Saving Technology

Tuesday, July 1st, 2008

Loma Media produces a video presenting the first-ever system capable of automatically detecting suicide bombers at safe distances.

Loma Helps CSC Accelerate

Friday, June 1st, 2007

Computer Sciences Corporation (CSC), a global Information Technology leader, recently selected
Loma Media to create and produce a comprehensive suite of motion media tactics to support the
introduction of “Project Accelerate,” a strategic program designed to enable CSC to better serve its
customers, retain its market leadership position, and deliver enhanced growth to shareholders.

Extensive strategic consultation resulted in a slate of deliverables that focused on “Positioning for
Growth – Project Accelerate.”

Integrated production elements included Hi-def video acquisition on 3 continents, interviews with Tier One customers and CSC executives, 3D motion graphics, and event staging coordination & support. Production took place in Great Britain, France, Germany, Denmark, Italy, and across the U.S.

The centerpiece of the communication strategy was a wide-screen motion picture experience entitled
“Positioning for Growth.” Debuting at CSC’s annual Senior Leaders Conference, it provides powerful
imagery of the organization’s global reach across five continents and many major industries.

Designed in a modular format, the program content has already been cost-effectively modified and
formatted to target selected internal and external audiences on DVD, over the web, and at live events
in the United States and India. Concept to completion: less than 90 days.

“All of us at Loma truly appreciate our partnership with CSC,” said company president & creative
director John DeBello, who wrote and directed the campaign. “Their communications team is first
rate, and provides clear and consistent leadership throughout every project.”

From Sea to Storied Sea

Monday, January 15th, 2007

The Dead Sea is famous for its history. The Salton Sea hopes to be known for its future.
And Loma Media has been asked to communicate both messages.

The San Diego Natural History Museum, in association with the Israel Antiquities Authority, will soon
host the single largest exhibition of the Dead Sea Scrolls ever held outside Israel. Loma Media has
been selected to create and produce a television & radio broadcast campaign to build awareness
and promote attendance for this world class event.

Creative will closely follow the approach used in a highly successful video program produced by Loma, which introduced the highly anticipated event last Fall. 1000 copies of the video have been distributed to religious and community groups, interested individuals, and the media. The exhibition will run from June 29 through December 31, 2007.

Loma has also been tabbed to produce a long-form documentary introducing the Salton Sea Authority’s proposed restoration plan for California’s vast inland sea.

Demonstrating a broad range of community support across Imperial and Riverside Counties, the advocacy program is designed to garner statewide support for a visionary initiative to “bring back the Salton Sea.” More than a dozen community leaders, advocates, and experts are featured prominently in the narrative. Agency is O’Reilly & Associates.