On June 6, 2011, Mountain West Commissioner Craig Thompson ushered in a new era in the Mountain West Conference with a bold new logo nicknamed ‘The Rock’ and the tagline ‘This is our time.’ The effort, led by Loma Media, is the most comprehensive re-brand in the league’s 13-year history.

As the basis for this major initiative, the Loma team solicited the opinions of more than 8,000 constituents over a six-month period, including members of the Mountain West Board of Directors, athletic administrators, coaches, fans and members of the national media.

“Loma Media has proven to be a tremendous partner in the re-branding of the Mountain West Conference,” Associate Commissioner Dan Butterly noted. “From our initial meeting, I knew they fully understood what we needed to accomplish. From concepts and research to branding and production, the entire Loma Media team has truly become a member of the Mountain West family and has proven to be a great asset to our organization.”

The changes in the Mountain West extend far beyond the logo that will adorn uniforms and playing surfaces throughout the league. A television special introducing the “new look,” produced by Loma and hosted by veteran sports reporter Bonnie Bernstein, debuted today on The MTN and will also be broadcast in local markets across the Conference.

Beginning in July, an expanding fan base will also experience new digital initiatives including more original content produced by Loma Media on a re-designed Mountain West web site (www.THEMWC.com) and across social media platforms. Loma Media will also support the Conference’s advertising and outreach strategies, employing a fresh look and feel to the television, radio and print campaigns.

The Mountain West Board of Directors with Commissioner Craig Thompson

“The Mountain West considered nearly 30 original designs before selecting ‘The Rock’,” said Tom Davis, Loma’s project lead. “We felt that a rigorous and inclusive research effort, in concert with an innovative design process, would result in a distinctive look that would reflect core values while projecting a powerful presence.”

“Our fans were right in noting that our evolving membership and geography reflect both ‘Mountain’ and ‘West’ equally,” Thompson said. “The logo is bold, strong and balanced just like our league.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

When the brands are Callaway Golf and Lamborghini, both the golf world and the automotive industry take immediate notice.

The 2010 Paris Motor Show was abuzz when a co-developed material named Forged Composite was unveiled last week in a video presentation produced by Loma Media.

For Lamborghini, lighter and stronger composite materials enabled their designers to create important components of their technological demonstrator, “Sesto Elemento,” featuring unforeseen power-to-weight ratio and acceleration capability.  For Callaway, employing carbon composites in place of steel and titanium offered engineers the ability to design increasingly advanced club heads with a greater transfer of power upon impact with the ball and more accurate trajectories.

For drivers of both sports cars and golf balls, the immediate reaction was “wow!”

“We’re excited to help introduce a true revolution in golf,” said Loma president & creative director John DeBello.  “This is the industry’s first major breakthrough since titanium, and Callaway has given a whole new meaning to ‘lighter and stronger.’”

In tandem with the Forged Composite announcement, Loma has produced video and online content to support Callaway’s launch of its all-new Diablo Octane Driver, the first golf club to incorporate this advanced material comprised of turbostratic carbon fibers…”the most powerful driver ever imagined.”

To view the Forged Composite Technology video, go to:

http://www.callawaygolf.com/Global/en-US/Innovation/ForgedCompositeTechnology.html

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

As a nine-time All-Pro selection and a certain Hall of Famer, NFL superstar Ray Lewis is already being hailed as one of the greatest players of all-time. Through his RL52 Enterprises, he’s now taking that same level of excellence to a wide variety of endeavors, and Loma is playing a key role in framing the message.

“My Best 11” introduces the mission of RL52 through the eyes and words of Ray Lewis, from the diverse charities he’s guiding to the transformational business ventures he’s creating.

“Ray’s never been the biggest guy on the field, but his focus and commitment is second-to-none,” says director John DeBello. “It was instantly apparent to all of us that he’s determined to take that same level of energy ‘beyond Sunday.’ And he’ll undoubtedly be successful in doing so.”

In “My Best 11,” the viewer meets a legendary over-achiever with a decidedly pragmatic approach to life.  His secret? “Just work, period. It’s not about sports. I’ve just applied it to sports.”

And has he ever. Twice named NFL Defensive Player of the Year, this Super Bowl MVP also applies that work ethic to a variety of ambitious off-field ventures through RL52. “Everything I’m building is to help someone,” he explains.  That philosophy extends from educational outreach (Ray provides school supplies to hundreds of kids each year) through ambitious community-based commercial projects, including a planned series of MVP bowling & entertainment centers.

Produced by Loma’s Wendy Steele and Tom Davis, the narrative takes its name from Knute Rockne’s classic observation about teamwork: “I play not my 11 best, but my best 11.”  The video is organized into 11 insights that shape the overall theme.

“My Best 11” makes it perfectly clear that the storied career of Ray Lewis is, in many ways, just beginning.

“I’m learning something every day of my life, because I’m always trying to better myself,” says Lewis. “And that’s why I work as hard as I do.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

The campaign features appearances by Tour Pro Stuart Appleby and Jim “Bones” Mackay, renowned as one of the top caddies in the game. Appleby has nine career Tour victories, and yesterday became only the fifth player in PGA Tour history to shoot 59.  Mackay, Phil Mickelson’s caddy for 18 years, has been on the bag for all four of Phil’s Major victories, including the 2010 Masters, plus wins in 38 PGA Tour events.

“The idea was to show the value of uPro from the perspective of both shot making and course management,” said writer/director John DeBello. “The Callaway uPro provides an ideal view of the next shot, and measures to-and-from any point on the course. It was important to have that message delivered by experts who use the device to help prepare for Tour events. These gentlemen more than fit the bill.”

The campaign was shot using a Steadicam and a second ‘floating camera’ to create a sense of fluid energy, plus nose-mounted helicopter aerials to reinforce the key fact that the Callaway uPro employs actual aerial imagery “to literally see every challenge and all possibilities.”

For more information about the Callaway uPro and to view the broadcast commercials, visit: www.uprogps.com

To see photos from the shoot, visit Loma Media on Facebook.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Arnold Palmer’s “connection” to the game of golf is more than legendary—it’s literal.

“The basic fundamental,” says Palmer in a new series of Loma-produced webisodes, “is to put your hands on the grip properly.”  And the proper grip, he adds, is a Lamkin.

For decades, “The King” has used grips supplied by Lamkin Corporation, renowned for its grip innovation and technology.  When the industry leader decided to tout it’s new composite product line, the ideal spokesperson was the game’s #1 ambassador.

“You don’t mess with a legend,” said director John DeBello. “Our approach was to let Mr. Palmer’s narrative drive the story. We were confident his integrity and sincerity was the key to engaging our audience.”

DeBello, who has conducted incisive interviews with a host of sports legends including Brett Favre,  Roger Clemens, Greg Norman, and Wilt Chamberlain, led a freewheeling conversation that focused on Lamkin—but also featured a trove of fascinating anecdotes, from Palmer’s piloting skills to the real story behind the famous Arnold Palmer drink.

“The result was a natural conversation, with Mr. Palmer speaking from his heart. You can’t fake authenticity,” said Lamkin’s Director of Marketing Kim Doren.

Shot at Palmer’s Latrobe, Pennsylvania home, that authenticity extended to his fabled workshop–which includes more than a thousand clubs, shafts and grips of every description.

On camera, he conversed with president Bob Lamkin about the remarkable advances in grip technology since the company’s inception 85 years ago. The “co-star” of the proceedings was Lamkin’s new proprietary 3GEN material, a unique synthetic rubber compound that’s both soft and tacky, providing unmatched “single-strike” vibration-dampening properties that protect a golfer’s hands and arm joints from jarring shockwaves.

The webisode series is now playing on the company’s website, accompanied by a dramatic video demonstration of the 3GEN’s remarkable vibration-dampening effect. Expanded content from the Palmer shoot will debut at the 2010 PGA Show in Orlando, Florida.

Two Team CSCs — one in business, one on the race course — are each driven by the same principles:
“Communication, Collaboration and Teamwork.”

That’s the theme and title of the 2008 Team CSC video, produced by Loma Media, written & directed by company principal John DeBello.

“Our goal was to show how world-class cycling is the perfect embodiment of teamwork,” said DeBello. “Everyone talks about collaboration, but in this sport it’s absolutely vital. And it’s a powerful, visual message that extends into the workplace.”

Taking the viewer from practice to the peloton, the video melds race day footage with behind-the-scenes activities that often spell the difference between victor and also-ran. Six cameras were used to capture the action, with a fast-paced narrative driven by the insights and observations of Team CSC riders and staff.

The dynamics of an elite cycling team in action reinforce the company message: both the team and CSC “share a global reach that embodies the common themes of experience, results and teamwork.”

The 6 minute video has been made available to CSC’s international workforce of 90,000, and is the top downloaded video on the CSC website. To view it, go to:

http://www.csc.com/mms/cycling/en/mcs/mcs1001/displayMcs.jsp?id=2564

Among many “behind the scenes” moments, the video shows how team manager Bjarne Riis
systematically hands out water to passing riders from the team car.

Last Sunday, on the final stage of the Tour de France, Riis performed the task once again, but this time with a slight twist—he handed a bottle of champagne to Carlos Sastre.

Reports from the scene say it tasted just fine.

About CSC
A leading global consulting, systems integration and outsourcing company, CSC’s mission is to provide customers in industry and government with solutions crafted to meet their strategic goals and enable them to profit from the advanced use of technology. For more than 48 years, CSC has guided clients through the maze of constant business and technology change, while maintaining a focus on delivering innovative, practical results.

A 2-minute HD music video, to be showcased in-store, on the web, and via podcast, is designed to
reinforce and extend the unique synergy between Roadrunner and its loyal customer base.

“We’ve created an ‘Anti-Fashion’ Show,” said director John DeBello. “Roadrunner knows running
like no one else, and we needed to convey that. Many environments, diverse conditions, people
running with passion, and purpose. We’ve mixed sweat with style, and the results really seem to
resonate with the target audience.”

Through state-of-the-art digital technology, clothing colors magically change in mid-stride,
creating both visual interest and effective product display. The “stars” of the show run the gamut of
runners, from beginners to Olympic hopefuls. Cinematography techniques range from super
slo-motion to time lapse, creating a layered, rich look that works as both a sales tactic and as
brand reinforcement.