Latrobe, PA. –

Arnold Palmer’s “connection” to the game of golf is more than legendary—it’s literal.

“The basic fundamental,” says Palmer in a new series of Loma-produced webisodes, “is to put your hands on the grip properly.”  And the proper grip, he adds, is a Lamkin.

For decades, “The King” has used grips supplied by Lamkin Corporation, renowned for its grip innovation and technology.  When the industry leader decided to tout it’s new composite product line, the ideal spokesperson was the game’s #1 ambassador.

“You don’t mess with a legend,” said director John DeBello. “Our approach was to let Mr. Palmer’s narrative drive the story. We were confident his integrity and sincerity was the key to engaging our audience.”

DeBello, who has conducted incisive interviews with a host of sports legends including Brett Favre,  Roger Clemens, Greg Norman, and Wilt Chamberlain, led a freewheeling conversation that focused on Lamkin—but also featured a trove of fascinating anecdotes, from Palmer’s piloting skills to the real story behind the famous Arnold Palmer drink.

“The result was a natural conversation, with Mr. Palmer speaking from his heart. You can’t fake authenticity,” said Lamkin’s Director of Marketing Kim Doren.

Shot at Palmer’s Latrobe, Pennsylvania home, that authenticity extended to his fabled workshop–which includes more than a thousand clubs, shafts and grips of every description.

On camera, he conversed with president Bob Lamkin about the remarkable advances in grip technology since the company’s inception 85 years ago. The “co-star” of the proceedings was Lamkin’s new proprietary 3GEN material, a unique synthetic rubber compound that’s both soft and tacky, providing unmatched “single-strike” vibration-dampening properties that protect a golfer’s hands and arm joints from jarring shockwaves.

The webisode series is now playing on the company’s website, accompanied by a dramatic video demonstration of the 3GEN’s remarkable vibration-dampening effect. Expanded content from the Palmer shoot will debut at the 2010 PGA Show in Orlando, Florida.

Paris -
When Spain’s Carlos Sastre won the prestigious Tour de France this week, he immediately credited the victory to his teammates on Team CSC, the world’s #1 cycling team.

Two Team CSCs — one in business, one on the race course — are each driven by the same principles:
“Communication, Collaboration and Teamwork.”

That’s the theme and title of the 2008 Team CSC video, produced by Loma Media, written & directed by company principal John DeBello.

“Our goal was to show how world-class cycling is the perfect embodiment of teamwork,” said DeBello. “Everyone talks about collaboration, but in this sport it’s absolutely vital. And it’s a powerful, visual message that extends into the workplace.”

Taking the viewer from practice to the peloton, the video melds race day footage with behind-the-scenes activities that often spell the difference between victor and also-ran. Six cameras were used to capture the action, with a fast-paced narrative driven by the insights and observations of Team CSC riders and staff.

The dynamics of an elite cycling team in action reinforce the company message: both the team and CSC “share a global reach that embodies the common themes of experience, results and teamwork.”

The 6 minute video has been made available to CSC’s international workforce of 90,000, and is the top downloaded video on the CSC website. To view it, go to:

http://www.csc.com/mms/cycling/en/mcs/mcs1001/displayMcs.jsp?id=2564

Among many “behind the scenes” moments, the video shows how team manager Bjarne Riis
systematically hands out water to passing riders from the team car.

Last Sunday, on the final stage of the Tour de France, Riis performed the task once again, but this time with a slight twist—he handed a bottle of champagne to Carlos Sastre.

Reports from the scene say it tasted just fine.

About CSC
A leading global consulting, systems integration and outsourcing company, CSC’s mission is to provide customers in industry and government with solutions crafted to meet their strategic goals and enable them to profit from the advanced use of technology. For more than 48 years, CSC has guided clients through the maze of constant business and technology change, while maintaining a focus on delivering innovative, practical results.

Roadrunner Sports, the world’s largest running store, has called upon Loma Media to help introduce
its exciting new line of apparel.

A 2-minute HD music video, to be showcased in-store, on the web, and via podcast, is designed to
reinforce and extend the unique synergy between Roadrunner and its loyal customer base.

“We’ve created an ‘Anti-Fashion’ Show,” said director John DeBello. “Roadrunner knows running
like no one else, and we needed to convey that. Many environments, diverse conditions, people
running with passion, and purpose. We’ve mixed sweat with style, and the results really seem to
resonate with the target audience.”

Through state-of-the-art digital technology, clothing colors magically change in mid-stride,
creating both visual interest and effective product display. The “stars” of the show run the gamut of
runners, from beginners to Olympic hopefuls. Cinematography techniques range from super
slo-motion to time lapse, creating a layered, rich look that works as both a sales tactic and as
brand reinforcement.