In 1918, Frenchman Louis Octave Fauchon-Villeplee invented an electric cannon. Nearly 100 years later, Loma helped technology leader General Atomics demonstrate how a vintage concept has become a visionary reality.

An impactful video demonstration of General Atomics’ advanced electromagnetic rail gun debuted at the Navy League’s Sea-Air-Space Expo in Washington, DC.  The event featured an actual rail gun on display, that, in combination with the video, captured the imagination of attendees.

The presentation focused on a key breakthrough: additional development of a smaller pulse-power technology demonstrator, for ship defense against anti-ship cruise missiles and small boat swarms.  Twice the speed of a conventional gun, but costing much less than current surface-to-air missile systems on most naval ships, General Atomics’ rail gun and pulse power technology show significant promise.

The Loma-produced video demonstration included 3-D animation, motion graphics, test footage, and additional content shot on location at Naval Surface Warfare Center, Dahlgren, Virginia and at General Atomics in San Diego, California.  It all combined to create a powerful visual overview of this unprecedented electromagnetic capability.

Coverage of the technology by Defense Tech, including Sea-Air-Space on-site video, can be seen at http://defensetech.org/2010/05/05/killer-drone-builder-general-atomics-builds-killer-electromagnetic-rail-cannon/.

About General Atomics

The Electromagnetic Systems (EMS) Division of General Atomics is a supplier of advanced electromagnetic systems and related power equipment for a variety of defense, energy, and commercial transportation applications. EMS has leading-edge expertise in the design and fabrication of linear motors, superconducting and conventional rotating motors, power inverters, high-voltage DC power distribution systems, and numerous other energy conversion, distribution, and storage systems. EMS is a world leader in applying electromagnetic technologies to aircraft launch and recovery, projectile launch, and magnetic levitation (“maglev”) systems.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

On Saturday, April 10, 2010, the United States Navy Memorial in Washington, DC, will open an exciting, year-long exhibit entitled “Supporting the Force: Navy Supply in Action. Ready for Sea – Ready Ashore.”

Loma Media helped brand and position the exhibit, collaborating with Alion Science & Technology to bring a 215-year legacy to life.

“We wanted the theme to emphasize that Navy Supply is working around the world to clothe, feed, move, and support well beyond our own borders, and even beyond the ocean–leading and enabling operations in very diverse, challenging environments,” said Janet Dahle, Loma’s lead project consultant. “It’s a powerful message, and deserves to be a very public one.”

The Navy Memorial exhibit highlights the entire Navy supply team– active and reserve component officers, enlisted, and civilians–working collaboratively to fulfill the Navy’s requirements around the globe.

“The theme needed to underscore the critical Navy Supply mission, reach a wide audience, and present an interactive outreach opportunity to allow visitors to see/hear/experience what life is like as a part of the Navy Supply team,” added John DeBello, Loma’s Creative Director.  “One of the most fascinating things about Navy Supply is its sheer scope–so much more than just ‘at Sea.’”

The “Year of Navy Supply” exhibit showcases more than two centuries of innovative, even astonishing accomplishments. It features a series of display panels, videos, and artifacts, from an 1841 purser’s uniform to a contemporary shipboard serving line.  A historical timeline, a services focus area, and an operational area ties together the variety of work the Navy supply team performs to support the Navy’s global force for good.
The exhibit will be open to the public daily from 0930 – 1700 and admission is free.  Additional details are available at  http://www.navymemorial.org.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

If you‘re over 30, you likely walked to school and thought nothing of it.  Today, according to studies, many more students arrive by car. In response, the national Safe Routes to School (SRTS) program was created to encourage students—and their parents—to embrace the benefits of walking or biking to school.

When the City of Austin was awarded an SRTS grant, they set lofty goals: increase the number of students who walk or bike to school, improve traffic safety around schools and provide a valuable activity that parents and kids can share.  They chose Loma Media to help them meet those goals.

“With three unique audiences, we had to find core concepts that would resonate with each while maintaining brand consistency” says Loma’s John DeBello. “We also had to find an approach that would resonate in both English and Spanish.  We decided that an emotion-based appeal would cross cultural boundaries and diverse demographics.”

The bi-lingual “iWalk iBike”campaign combined strategic radio and outdoor advertising with in-school and online education, supported by special events and live celebrity appearances.  The creative focused on ‘fun’ for the kids, ‘family’ for their parents (“Moments That Matter”), and ‘safety’ for drivers (“Take Time”).

In less than two months since campaign launch, awareness and enthusiasm within the target schools has increased markedly. “Walking School Buses” (groups of walking youngsters led by local radio DJs) have proven to be a huge hit; and hearing their school receive a shout out on the radio motivates the children to keep walking… toward a healthier lifestyle.

“The best inheritance a parent can give his children is a few minutes of his time each day.”

—Orlando Battista

About Safe Routes to School

Established in May 2006, the National Center for Safe Routes to School (www.saferoutesinfo.org) assists communities in enabling and encouraging children to safely walk and bike to school. The Center strives to equip Safe Routes to School programs with the knowledge and technical information to implement safe and successful strategies. The National Center for Safe Routes to School is maintained by the University of North Carolina Highway Safety Research Center with funding from the U.S. Department of Transportation Federal Highway Administration.

Loma Media’s Executive Vice President, Janet Dahle, returned to work this week after deploying in late June 2008 for military service in Iraq.

A Commander in the Navy Reserve, she was responsible for Public Affairs and Media Relations for Combined Joint Special Operations. “It was an honor to serve with ‘the best of the best,’” says Dahle. “It was truly an amazing experience both professionally and personally.”

Commander Dahle managed a staff of photographers and journalists, coordinating with other coalition forces public affairs representatives in the theater of operations. Leading a team responsible for generating and distributing public affairs information in English and Arabic languages to the international media, she interfaced with ABC News, London Times, USA Today, CNN, and Newsweek. Her role also included internal information and communications products, and public affairs and photography training for foreign internal defense partners.

“I enjoyed working with journalists from major media,” she added. “But, bottom line, working with the Iraqis to develop as communications professionals was the most satisfying part of the assignment.”

Returning to Loma Media, Dahle will again be producing digital media solutions for a wide array of government and corporate clients. “The deployment reinforced my belief that effective communication is a team effort. It takes expertise, leadership, and commitment all along the way to create, execute, and distribute messaging media, and then ultimately measure results.”

John DeBello, Loma Media’s President and Creative Director, commented, “Janet’s dedication to duty was an inspiration to us and our clients. Her absence was difficult, but we’re excited to have her back playing a major role as we move forward.”

San Diego -
Loma Media has produced a “vision” video for the Defense Advanced Research Projects Agency Strategic Technology Office (DARPA / STO) that dramatically portrays the vital importance of game-changing technologies in a new warfighting environment.

Starring Matt Riedy (NCIS, Boston Legal) and Charles Howerton (West Wing, My Name is Earl), the Loma Media production features the interaction of senior government and military leadership in a secure video conference as they discuss the limited options, critical responses, and strategic outcomes of a fictional – - but highly plausible – - scenario of international conflict.

Loma consulted on creative, then scripted, directed, and produced the scenario – including graphics, animation, and custom music score – to achieve this visualization of a new warfighting reality that demands ever-expanding warfighting requirements.

The scenario debuted at the DARPATech Conference in Anaheim, California to an audience of nearly 3,000 technologists, researchers, academicians, defense contractors, and military leaders. Designed to illustrate STO’s vital new mission, the vision video also serves to focus critical thinking and prioritize resources.

Project executive producer Janet Dahle comments, “Loma specializes in creating compelling, story-driven communication solutions showcased across a wide variety of multi-media platforms. We’re proud of our success in communicating critical content to key audiences, and gratified by the success of this project.”

About DARPA
The Defense Advanced Research Projects Agency (DARPA) is the central research and development organization for the Department of Defense (DoD). It manages and directs selected basic and applied research and development projects for DoD, and pursues research and technology where risk and payoff are both very high and where success may provide dramatic advances for traditional military roles and missions.