In an era when collegiate athletics enjoys unprecedented success, the Mountain West Conference is committed to emphasizing the core value at the heart of competition—good sportsmanship.

The Mountain West’s innovative Sportsmanship Initiative is the centerpiece of a comprehensive campaign designed to develop an environment that fosters appropriate behavior from all Conference constituencies.

In 2011, this effort was spearheaded by a series of 27 cross-channel and in-venue sportsmanship PSAs, customized for each member institution. Produced by Loma Media, the spots featured on-camera appearances by the Conference’s football and basketball head coaches supported by action footage in a contemporary “mixed media” design. The football versions also featured stars from each institution, including MW Offensive Player of the Year, Kellen Moore of Boise State, and MW Defensive Player of the Year, Tank Carder of TCU.

“All-Star” versions, comprised of the top personalities from across the Mountain West, were created for national and regional in-game broadcast. The integrated campaign was branded as “Sportsmanship Is the Heart of the Game” to emphasize the critical role that sportsmanship plays both on and off the field.
“The leadership of the Mountain West Conference has considered sportsmanship to be vital to both the athletic and educational mission of the league since its inception,” Associate Commissioner Dan Butterly noted. “Loma Media has provided us with a creative, comprehensive and uniquely customized sportsmanship program that’s been well-received at all levels.”

The sportsmanship campaign was but one part of a full array of services provided by Loma Media in support of the most comprehensive branding and outreach initiative in league history. As the basis for this initiative, Loma Media solicited the opinions of more than 8,000 constituents including members of the Mountain West Board of Directors, athletic administrators, coaches, fans and members of the media. Loma Media has also provided the conference with an upgrade to its advertising and outreach strategies, employing an NFL Films-style look and feel to the Conference’s television, radio and print campaigns.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Upon completion of a sweeping $27 million renovation, Sycuan Casino envisioned a dramatic broadcast campaign to showcase “a new standard” for southern California casinos.

Enter Loma Media. Working in tandem with agency partner HardRain Productions, Loma developed a unique concept driven by an original score (recorded live in classic “big band” style) to evoke a fondly remembered era of sophisticated entertainment.

A cast of 75 was featured in the four day production, which interspersed sweeping panoramas of the sparkling new casino with more intimate scenarios to provide an exciting overview of a fresh, state-of-the-art entertainment experience… “Casino Re-imagined.”

“We wanted to create an exciting, accessible narrative,” said Loma principal and creative director John DeBello. “The pictures tell the story, with a flow of constant camera movement achieved by integrating Steadicam, jib, and dolly sequences.”

The result? An inviting combination of Vegas elegance and local friendliness…with immediate market impact.

Sycuan’s all-new Game Day Sports Bar debuted in a pair of complementary spots that tout San Diego’s ultimate sports experience. The humorous campaign starred Frank Caliendo doing his signature John Madden impression, southern California sports legend Steve Garvey, a bevy of TV & radio personalities, and one uniquely Famous Chicken.

For DeBello and the San Diego Chicken, it marked a reunion of sorts—the first time they’d worked together since the Chicken ‘saved the world’ in DeBello’s cult-classic spoof “Attack of the Killer Tomatoes.” “He still looks the same,” said DeBello, admiringly. “Wish I could say that.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Nearly 20 million Americans enjoy the nation’s leading satellite entertainment provider, DIRECTV, in their home. But what if this same customer base had the freedom to watch their recorded shows and movies anywhere? With DIRECTV® nomadTM, that’s now a reality. Based on more than a decade of successful engagements, DIRECTV turned to Loma Media to produce customer instruction, service training and marketing support for their innovative new device.

DIRECTV nomad is the newest “placeshifting” product in the company’s “TV Anywhere” arsenal, allowing a home DVR to sync with a cell phone, laptop, or tablet to watch recorded programs anywhere without an internet connection.

Targeted to both new and prospective customers, a Loma-produced instructional video now resides on the official website (www.directv.com/nomad). The unique functions & benefits of nomad are highlighted by showing DIRECTV customers, from the subway to the seashore, using the technology to watch their favorite DIRECTV programming on their favorite devices. This approach positions nomad as the ultimate product for enjoying entertainment freedom outside the home.

“Innovative technology demands clear, concise customer communication,” said Tom Davis, Loma’s project lead. “We support product launches for many leading organizations to ensure a positive ‘first experience’ for the customer. With nomad, our instructional media lets customers set up and use it in as little as five minutes, and also provides key training support for service representatives.”

Once installed and activated, customers can access up to 20 hours of programming on their favorite devices–making nomad an especially big hit among those who value “placeshifting”. Currently, the system works with PC’s, iPhones and the iPod Touch, and will soon be available for Android apps, the iPad and Mac.

Judging from early results, nomad is a hit with DIRECTV customers, who can now take their favorite programming wherever they roam.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

“Each approach was unique, but shared common goals,” said Loma executive producer Janet Dahle. “In every case, our mission was to create a compelling video that portrays outstanding educational programs to diverse audiences including stakeholders, constituents, educators, donors, grants organizations, and the broader community.”

La Jolla Playhouse, winner of the Tony® Award as America’s Outstanding Regional Theatre, conducts an acclaimed Performance Outreach Program which takes the “show on the road” to elementary schools throughout San Diego County. Loma’s ‘day-in-the-life’ creative approach took a reality-based, inspirational look at the performers, their audiences, and behind-the-scenes prep…all leading up to a meaningful, massive outreach to children on-site at their schools. Wildly popular with students, teachers, and administrators alike, The POP Tour delivers the arts right to children in their own world.

USS Midway Museum, the world’s largest museum devotedto carriers and naval aviation, brings thousands of students onboard for math and science education in an awe-inspiring setting. State of California standards-based lessons about electricity, thermal energy, weather, measurements, geometry–even Newton’s Laws of Motion—suddenly seem very real aboard an aircraft carrier. With the guidance of onboard teachers, lessons learned aboard USS Midway are memorable and effective in a “real world” environment that also teaches students what it’s like to live and work aboard ship.

The internationally-acclaimed, Tony® Award-winning Old Globe enlisted star power to underscore the importance of their educational programs in “The Future of Theater: Children in the Arts.” Marion Ross, Robert Foxworthy and Miles Anderson joined educators, children and performers participating in the Globe’s many programs to deliver heartfelt, inspirational reflections on the value of theater and the arts to young people in the community. A wide spectrum of innovative programs was featured, showcasing a breadth and depth of opportunities for students of all ages and backgrounds.

Each of these organizations’ educational programs is powerful and appealing, as evidenced by their continuing popularity. Nonetheless, while well-established in the community, all depend on the generosity of committed individuals and institutions to help sustain and grow their success. “The request for support must resonate, and the call to action must be immediately effective,” says Loma principal John DeBello. “Loma Media is proud to partner with these outstanding organizations in support of educational outreach that makes a difference.”

The Old Globe Education Outreach:

http://theoldglobe.org/support/index.aspx

La Jolla Playhouse POP Tour:

http://www.lajollaplayhouse.org/education-and-outreach/performances-for-youth/pop-tour

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif.

As Snaptracs Inc., a Qualcomm Company, readied the product launch of their breakthrough Tagg-The Pet Tracker™ system, they turned to Loma Media to create a series of original online videos to tell the Tagg™ story.

While the technology behind the Tagg system is sophisticated, the concept is straightforward. Using advanced GPS location technology and wireless capabilities powered by Qualcomm, the world leader in mobile technologies, the Tagg system enables pets  to constantly stay in touch with their owners. Using the Tagg system, if your dog isn’t where he’s supposed to be you’ll be notified quickly via an email or text message.

Targeted to both new and prospective customers, the series of five instructional videos now resides on the official Tagg website (www.tagg.com).  The functions and benefits of this reliable, user-friendly product are demonstrated by an extremely enthusiastic user— Skipper, a most engaging Jack Russell Terrier.

“We’re communicating state-of-the-art technology with a whimsical touch,” said Tom Davis, Loma’s project lead.  “Our goal was to make a true technological innovation immediately understandable in a memorable manner.  The Tagg system has a distinctive vision that will really separate it from other products—and our creative is designed to underscore that.”

In each segment Skipper, modeling the Tagg tracker’s chic design in white (one of four colors available), employs a bit of ‘motion design magic’ to illustrate key concepts and product instruction.  “So easy, even a human can do it!”

“When we awarded Loma Media this video project for the Tagg system, we hit a home run,” Senior Marketing Manager Tracy Webb noted.  “The hard work, creativity, passion and dedication the Loma Media team was evident throughout the entire process.  We are very pleased with the end results, and know our customers will be, too.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

For the third consecutive year, Loma Media has produced the broadcast advertising campaign for the nation’s 5th largest Fair. And, for the third consecutive year, the San Diego County Fair has shattered attendance records.

“Race to the Fair,” was the theme for the Fair’s 75th anniversary, and southern Californians took the message to heart. Record daily attendance exceeded 64,000, and the grand total eclipsed 1.4 million visitors, an increase of more than 6% over last year’s record head count.

Automotive stars included a spiffy ’41 Ford Super DeLuxe, a cherry ’61 Buick LeSabre, and (an appropriately) bright yellow ’71 Datsun 280Z.

“As interesting as the autos were the period costumes,” said Loma principal and writer/director John DeBello. “The 40s look was elegant, the 50s retro cool. The 70s…wonderfully frightening.”

DeBello also wrote the upbeat jingle, which added a toe-tapping Roaring 20s feel to the automotive parade:

San Diego County Fair Jingle

An added dimension to the campaign featured a hit online video directed by Loma’s Lisa Comrie and starring an actor who didn’t appear in Risky Business, Mission Impossible, Vanilla Sky, or Top Gun:

Just how successful was the 2011 San Diego County Fair? It’s anticipated that the state-appointed fair board will approve a new schedule in September…adding two more action-packed days to one of the region’s most beloved experiences.

Ladies and gentlemen, start your engines!

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Leadership Challenge, a motion media narrative produced for global information technology leader CSC, was honored in the Employee Communications category. The program debuted at the company’s 2009 Senior Leaders Conference, and was subsequently made available online as a motivational “think piece” for CSC’s 94,000-strong employee base. Its success led to a follow-on component that debuted in May, 2010. Loma principal John DeBello produced.

Safe Routes to Schools, a broad-based advertising campaign produced for the City of Austin, Texas in association with the US Department of Transportation, was also honored.  Designed to increase awareness among parents and children of the health benefits achieved by walking and biking to school, Loma’s bilingual campaign featured an integrated blend of print, outdoor, radio, web, and grass roots community tactics. Initial results have been impressive—nearly two-thirds of targeted parents report that their children have walked or biked to school more often as a result of the campaign. Loma VP Carolyn Lowe produced.

Music Mania! was the theme of the 2009 San Diego County Fair, and Loma’s distinctive advertising campaign also earned a Communicator Award of Excellence. A deep, diverse print strategy was complemented by outdoor, television & radio advertising, plus humorous “viral” videos for added impact.  The net result?  In a challenging economic environment, the nation’s 5^th largest Fair set an all-time attendance record.  Loma principal Janet Dahle produced.

“Our greatest reward is our client’s success,” said Loma president & creative director John DeBello. “But we’re also gratified to be recognized by our peers.  Given the outstanding results of all three projects, we see this recognition as a very special bonus.”

About the Communicator Award:
Founded by communication professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The Communicator Awards provides winners and their clients the recognition they deserve and gives communications and creative professionals proof and validation that their work is outstanding and highly regarded by their peers. The Award of Excellence, its highest honor, is given to those entries whose ability to communicate puts them among the best in the field.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

More companies than ever are taking their message to the web . . . and Loma Media is helping them
do it through cost-effective event documentation & distribution services. By capturing live events on
video, and then quickly editing and posting online, organizations are reaching wider audiences,
delivering consistent messaging, and creating an archived information asset.

Recently, several clients have called on Loma Media to provide event documentation services for
their employee communications events. One such event, held at the client’s corporate headquarters,
was immediately edited and uploaded to the company’s intranet. Over the next 48 hours, website
analytics showed that the employee audience had more than doubled. As a follow-on, the company
plans to distribute the presentation to other satellite offices on DVD, to reach those employees in the
field who don’t typically have access to the internet or intranet during work hours.

Taking Corporate Events to the Next Level

Loma Media also provided a client with video documentation for an important community relations
event. The occasion proved to be an excellent community event, with audience members including
customers, elected officials, community stakeholders, and company leadership attending. Coverage
included the context of the event – held at an iconic local landmark – with guest speakers, and coverage of the audience in attendance, along with a community-oriented trade show, demonstrating the achievements and unique aspects of the client’s project. This was designed, shot, edited, and distributed on the web as another means of community outreach.

Said Loma Media’s EVP Janet Dahle, “Because we have the right processes in place, our clients can
utilize multiple distribution platforms, quickly and efficiently, for both internal and external
communications. We’ve taken the ‘one stop shop’ into the digital domain.”