Three Loma projects were honored this week with the prestigious Communicator Award of Excellence, the highest honor from a leading international awards program honoring creative excellence for Communications Professionals.

Leadership Challenge, a motion media narrative produced for global information technology leader CSC, was honored in the Employee Communications category. The program debuted at the company’s 2009 Senior Leaders Conference, and was subsequently made available online as a motivational “think piece” for CSC’s 94,000-strong employee base. Its success led to a follow-on component that debuted in May, 2010. Loma principal John DeBello produced.

Safe Routes to Schools, a broad-based advertising campaign produced for the City of Austin, Texas in association with the US Department of Transportation, was also honored.  Designed to increase awareness among parents and children of the health benefits achieved by walking and biking to school, Loma’s bilingual campaign featured an integrated blend of print, outdoor, radio, web, and grass roots community tactics. Initial results have been impressive—nearly two-thirds of targeted parents report that their children have walked or biked to school more often as a result of the campaign. Loma VP Carolyn Lowe produced.

Music Mania! was the theme of the 2009 San Diego County Fair, and Loma’s distinctive advertising campaign also earned a Communicator Award of Excellence. A deep, diverse print strategy was complemented by outdoor, television & radio advertising, plus humorous “viral” videos for added impact.  The net result?  In a challenging economic environment, the nation’s 5^th largest Fair set an all-time attendance record.  Loma principal Janet Dahle produced.

“Our greatest reward is our client’s success,” said Loma president & creative director John DeBello. “But we’re also gratified to be recognized by our peers.  Given the outstanding results of all three projects, we see this recognition as a very special bonus.”

About the Communicator Award:
Founded by communication professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The Communicator Awards provides winners and their clients the recognition they deserve and gives communications and creative professionals proof and validation that their work is outstanding and highly regarded by their peers. The Award of Excellence, its highest honor, is given to those entries whose ability to communicate puts them among the best in the field.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

“Video Content on the web . . . it’s like YouTube for Business!”

More companies than ever are taking their message to the web . . . and Loma Media is helping them
do it through cost-effective event documentation & distribution services. By capturing live events on
video, and then quickly editing and posting online, organizations are reaching wider audiences,
delivering consistent messaging, and creating an archived information asset.

Recently, several clients have called on Loma Media to provide event documentation services for
their employee communications events. One such event, held at the client’s corporate headquarters,
was immediately edited and uploaded to the company’s intranet. Over the next 48 hours, website
analytics showed that the employee audience had more than doubled. As a follow-on, the company
plans to distribute the presentation to other satellite offices on DVD, to reach those employees in the
field who don’t typically have access to the internet or intranet during work hours.

Taking Corporate Events to the Next Level

Loma Media also provided a client with video documentation for an important community relations
event. The occasion proved to be an excellent community event, with audience members including
customers, elected officials, community stakeholders, and company leadership attending. Coverage
included the context of the event – held at an iconic local landmark – with guest speakers, and coverage of the audience in attendance, along with a community-oriented trade show, demonstrating the achievements and unique aspects of the client’s project. This was designed, shot, edited, and distributed on the web as another means of community outreach.

Said Loma Media’s EVP Janet Dahle, “Because we have the right processes in place, our clients can
utilize multiple distribution platforms, quickly and efficiently, for both internal and external
communications. We’ve taken the ‘one stop shop’ into the digital domain.”