SAN DIEGO, Calif. –

When EA SPORTS, a trademark of Electronic Arts, Inc., a global leader in digital interactive entertainment, was searching for a partner to give young sports fans an all-access pass to the world of sports, they turned to Loma Media. The result is EA SPORTS Game Time, a broadcast series airing on FOX Sports regional networks, as well as nationally syndicated television, including FOX, CBS, NBC, ABC and major independents.

Targeted to young sports fans between the ages of 10 and 15, Game Time takes viewers ‘inside the action,’ interacting with the biggest names in sports. Early episodes feature behind-the-scenes profiles and fast-paced features on superstars, including EA SPORTS cover athletes Calvin Johnson (Madden NFL 13), Robert Griffin III (NCAA Football 13), Claude Giroux (NHL Hockey 13) and Tiger Woods (Tiger Woods PGA TOUR). In addition, a global cast of young Game Time correspondents go ‘one-on-one’ with the likes of Lionel Messi, Ray Lewis and Kevin Love, plus many other leading sports personalities.

“EA SPORTS Game Time provides a unique opportunity to celebrate sports from a youth’s perspective,” said Wendy Steele, Loma’s project lead. Adds Loma co-producer Tom Davis, “Game Time is where future stars meet superstars. Our goal is to make this a fun, entertaining and educational experience.”

EA SPORTS is known for delivering many of the world’s most popular sports games. While the show highlights the technology inside the games and introduces viewers to the stars behind their favorite titles, EA SPORTS Game Time is about more than great game play. Designed to promote healthy lifestyles through sports, it features on-the-field action, coaching tips and valuable insights from leading sports figures.

“EA SPORTS Game Time shows young sports fans from Barcelona to Baltimore on the field alongside their sports idols, taking part in the games they love,” said Gary Treangen, Senior Sports Marketing Manager at EA SPORTS. “This is a show by, for and about a younger demographic, and we’re grateful to have a proven partner like Loma Media to help make our vision a reality.”

For more information on EA SPORTS Game Time, please visit www.youtube.com/user/easgametime.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries. For more information, visit www.ea.com.

About Loma Media

Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that delivers measurable results to world-class organizations and emerging businesses alike. Headquartered in San Diego, Loma Media has operational presence in Los Angeles, Austin and Washington DC/Baltimore. For more information, visit www.lomamedia.com.

Company Contact:
Lindsay King
Director, Business Services
619-215-5662
lking@lomamedia.com

SAN DIEGO, Calif. –

Snaptracs Inc., developer of Tagg–The Pet Tracker™, the award-winning pet GPS tracking system that enables pet owners to find their lost pets and track their activity, turned to Loma Media to create and produce an integrated television, web and social media campaign that Snaptracs calls, ‘Tails from the Pole.’

Targeted to both new and prospective customers, the four unique stories in the campaign feature Tagg’s reliability and functionality by introducing canine characters whose personas appear in the TV ads, the Tagg Facebook page (https://www.facebook.com/taggthepettracker) and official website (www.tagg.com).

“In this campaign, we’re taking actual product use cases to the extreme,” said Tom Davis, Loma’s project lead. “Our goal was to highlight the functionality of this amazing technology in a fun and memorable way–unifying all of the stories with the slightly provocative tagline, ‘keep your dog off the pole.’”

These canine capers begin with the story of the aptly named “Lucky,” whose friends wonder why they no longer see his ‘Lost Dog’ poster adorning telephone poles in their neighborhood (hint: It’s because of Tagg – The Pet Tracker!). The second installment features “Buddy” and his poker-playing pals in The Lost Boys. Then, there’s “Roxy,” a tech-savvy dog-about-town who loves Tagg’s advanced GPS and cellular technology to keep her “connected, protected and never on the pole.” Finally, we meet “Lola,” a four-footed femme fatale whose romantic wanderings have been curtailed by Tagg. Lola’s Facebook “Pawsonals” even encouraged pet owners to write their own personal ads to check their compatibility with this sultry seductress.

This month, Tagg announced it’s newest product innovation–Activity Tracking–and tapped Loma Media to promote this new feature in extensions of the campaign that will air at a later date. Activity Tracking, which is available at no cost to Tagg users, provides pet parents with daily “Tagg Points”–an at-a-glance snapshot of their pets’ activity over a 24-hour period.

“We created Tagg to help connect owners to their pets in new and meaningful ways,” said Dave Vigil, president of Snaptracs Inc.. “We all want our pets to live forever, to stay protected, and be safe and healthy. Tagg’s combination of activity monitoring and GPS location tracking puts pet parents in control of their pets’ well-being.”

About Tagg- The Pet Tracker

Tagg—The Pet Tracker is the first product from Snaptracs Inc., a wholly-owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), the world leader in mobile technologies. Tagg—The Pet Tracker was born out of our love for our pets and our system uses advanced GPS and cellular technology to help people find their lost pets and track their activity.

About Loma Media

Loma Media creates strategic communication solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling content that makes a difference. Headquartered in San Diego, CA, Loma Media has an office in Los Angeles with operational presence in Austin and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif. –

The San Diego Bowl Game Association, producers of the Bridgepoint Education Holiday Bowl and San Diego County Credit Union Poinsettia Bowl football games, have selected Loma Media to produce Geico’s Bowl Game TV, a 10-episode broadcast series that will serve as the foundation of a unique marketing program designed to give fans an inside look at each games’ past, present and future.

The ten-week program begins the week of October 15 and continues through December 23, with the network’s content distributed via three primary platforms – Geico’s Bowl Game TV, Bowl Game Radio on XX1090 and The Bowl Game Review in the U-T San Diego sports section.

Geico’s Bowl Game TV will air four times weekly on Channel 4 San Diego. Bruce Binkowski and Mark Neville, executive director and associate executive director of the bowl association respectively, will co-host the 30-minute shows that will air on Tuesdays at 9 p.m., Thursdays at 5:30 p.m., Saturdays at 9 p.m. and Sundays at 5:30 p.m.

Loma’s team features John DeBello as director, Lisa Comrie as producer, and Dan Sparks as post-production supervisor.

“We’re proud to play a key role in an innovative outreach effort to increase the profile of two of college football’s most successful Bowl games,” said DeBello. “When you add the fact that they are played just one week apart, it makes for quite a story.”

Guests appearing on Geico’s Bowl Game TV include star players and coaches from memorable games, Bowl founders and key contributors, community leaders including San Diego Mayor Jerry Sanders–and even a cameo by the Famous San Diego Chicken.

Geico’s Bowl Game TV will also be made available on a delayed basis via the internet at www.BridgepointEducationHolidayBowl.com and www.PoinsettiaBowl.com

For Loma Media, the series adds to an impressive range of sports-related programming in production for leading major brands. Projects include the national broadcast series EA Sports Game Time, plus a series of TV spots and online videos produced for AAA starring the Michael Waltrip Racing Team, future NFL Hall of Famer Brian Dawkins, and Redskins legend Brian Mitchell.

About the San Diego Bowl Game Association

The mission of the San Diego Bowl Game Association is to generate tourism, exposure, economic benefit and civic pride by presenting the nation’s most exciting and entertaining bowl games and festivals of events. Since the organization’s inception in 1978, the effort has contributed more than $600 million to the San Diego economy.

About Loma Media

Loma Media creates strategic communication solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling content that makes a difference. Headquartered in San Diego, CA, Loma Media has an office in Los Angeles with operational presence in Austin and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif. –

For the fourth straight year, Loma Media has produced the advertising campaign for the nation’s sixth-largest Fair. And, for the fourth straight year, the San Diego County Fair set an all-time attendance record, as more than 1.5 million attendees poured through the turnstiles.

Perhaps the influx of space aliens helped?

This year’s theme was “Out of This World,” and Loma’s creative focused on one car—er, spacecraft—of visitors. Combining imaginative costumes and sets with some snazzy motion graphic animation, the humorous TV campaign was augmented by an original radio jingle, plus a hit online video starring a familiar-looking “Terminator-type” who finds himself interning in the Fair’s Marketing Department. ”I have a zucchini weenie,” announces our Austrian-accented hero. And so he does.

Other Fair-goers did too–and also enjoyed more than 60,000 deep-fried Oreos, 180,000 Belly Buster Burgers, and 10,000 pounds worth of cinnamon rolls among other delectable delicacies.

“Take a listen: San Diego County Fair 2012 Jingle”

“We are pleased we broke our all-time attendance record once again, making Fair history during a still-sluggish economy,” said Tim Fennell, CEO and general manager of the Del Mar Fairgrounds. “Because of these challenging times, we were proud to present a venue that provided a great value for our guests.”

Added Loma’s Lisa Comrie, who co-produced the campaign, “It’s always a blast working with the San Diego County Fair. We’re proud of having delivered four straight years of award-winning campaigns that provide great viewing entertainment, but are successfully focused on bottom line value and results—record attendance.”

Indeed. As one intern might say, “I’ll be back!”

About Loma Media

Loma Media creates strategic communication solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling content that makes a difference. Headquartered in San Diego, CA, Loma Media has an office in Los Angeles with operational presence in Austin and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

LOS ANGELES, Calif. –

Where does America’s Strongest Man hold a competition to find America’s Strongest Cop?
Anywhere he wants.

And what company does he engage publicize and position the event?
Loma Media, naturally.

America’s Strongest Cop is a nationwide competition that tests the physical strength, speed and stamina of officers in a series of regional challenges, culminating in a finals event in New York City where America’s Strongest Cop will be crowned.

Open to all 900,000-plus full-time law enforcement officers in the United States, competitors who register for America’s Strongest Cop at www.AmericasStrongestCop.com will receive an instructional DVD produced by Loma introducing the “D-E-T” System; a revolutionary program of diet, exercise and time management developed by three-time America’s Strongest Man and Naugatuck, Connecticut patrolman Derek Poundstone.

“Derek is one of the five strongest people on the planet, so he’s already America’s Strongest Cop,” said Tom Davis, Loma’s project lead. “Fortunately, he’s disqualified himself from this event, so the competition is wide open. Our goal is to present the foundation of his success in an accessible, motivational, and easy-to-understand program that his brothers and sisters in blue can use to become stronger and healthier.”

In the video, Poundstone is joined by Muscle & Fitness Senior Science Editor Jim Stoppani to present a diet program and time-management strategy designed for a high-performance lifestyle. Poundstone and co-host Sara Hoots, herself a fitness competitor, also enlist the aid of Connecticut State Police officer Luis Rosa and NYPD officers Teresa and Michelle Frizziola to demonstrate the eight-week America’s Strongest Cop workout.

As a Global Ambassador for Special Olympics, joining other Global Ambassadors such as Nelson Mandela, Arnold Schwarzenegger, Bono and Jon Bon Jovi, Poundstone will also use the America’s Strongest Cop platform to raise funds and awareness for Special Olympics. $10 from each participant’s entrance fee will support the Law Enforcement Torch Run (LETR), Special Olympics’ single largest grassroots fundraiser. Community-based fundraising initiatives will also take place at each regional event.

“America’s Strongest Cop is a major athletic competition, but also a reminder that we don’t need to look to movies, sports or TV for heroes–because our true heroes live right next door,” said Jamey Crimmins, President of Seize Talent Management and creator of America’s Strongest Cop. “And given their track record on a variety of successful projects, we never considered anyone but Tom Davis and Loma Media to help us to tell the America’s Strongest Cop story.”

About Loma Media

Loma Media creates strategic communication solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling content that makes a difference. Headquartered in San Diego, CA, Loma Media has an office in Los Angeles with operational presence in Austin and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif. –

In an era when collegiate athletics enjoys unprecedented success, the Mountain West Conference is committed to emphasizing the core value at the heart of competition—good sportsmanship.

The Mountain West’s innovative Sportsmanship Initiative is the centerpiece of a comprehensive campaign designed to develop an environment that fosters appropriate behavior from all Conference constituencies.

In 2011, this effort was spearheaded by a series of 27 cross-channel and in-venue sportsmanship PSAs, customized for each member institution. Produced by Loma Media, the spots featured on-camera appearances by the Conference’s football and basketball head coaches supported by action footage in a contemporary “mixed media” design. The football versions also featured stars from each institution, including MW Offensive Player of the Year, Kellen Moore of Boise State, and MW Defensive Player of the Year, Tank Carder of TCU.

“All-Star” versions, comprised of the top personalities from across the Mountain West, were created for national and regional in-game broadcast. The integrated campaign was branded as “Sportsmanship Is the Heart of the Game” to emphasize the critical role that sportsmanship plays both on and off the field.
“The leadership of the Mountain West Conference has considered sportsmanship to be vital to both the athletic and educational mission of the league since its inception,” Associate Commissioner Dan Butterly noted. “Loma Media has provided us with a creative, comprehensive and uniquely customized sportsmanship program that’s been well-received at all levels.”

The sportsmanship campaign was but one part of a full array of services provided by Loma Media in support of the most comprehensive branding and outreach initiative in league history. As the basis for this initiative, Loma Media solicited the opinions of more than 8,000 constituents including members of the Mountain West Board of Directors, athletic administrators, coaches, fans and members of the media. Loma Media has also provided the conference with an upgrade to its advertising and outreach strategies, employing an NFL Films-style look and feel to the Conference’s television, radio and print campaigns.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif. –

Upon completion of a sweeping $27 million renovation, Sycuan Casino envisioned a dramatic broadcast campaign to showcase “a new standard” for southern California casinos.

Enter Loma Media. Working in tandem with agency partner HardRain Productions, Loma developed a unique concept driven by an original score (recorded live in classic “big band” style) to evoke a fondly remembered era of sophisticated entertainment.

A cast of 75 was featured in the four day production, which interspersed sweeping panoramas of the sparkling new casino with more intimate scenarios to provide an exciting overview of a fresh, state-of-the-art entertainment experience… “Casino Re-imagined.”

“We wanted to create an exciting, accessible narrative,” said Loma principal and creative director John DeBello. “The pictures tell the story, with a flow of constant camera movement achieved by integrating Steadicam, jib, and dolly sequences.”

The result? An inviting combination of Vegas elegance and local friendliness…with immediate market impact.

Sycuan’s all-new Game Day Sports Bar debuted in a pair of complementary spots that tout San Diego’s ultimate sports experience. The humorous campaign starred Frank Caliendo doing his signature John Madden impression, southern California sports legend Steve Garvey, a bevy of TV & radio personalities, and one uniquely Famous Chicken.

For DeBello and the San Diego Chicken, it marked a reunion of sorts—the first time they’d worked together since the Chicken ‘saved the world’ in DeBello’s cult-classic spoof “Attack of the Killer Tomatoes.” “He still looks the same,” said DeBello, admiringly. “Wish I could say that.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif. –

Nearly 20 million Americans enjoy the nation’s leading satellite entertainment provider, DIRECTV, in their home. But what if this same customer base had the freedom to watch their recorded shows and movies anywhere? With DIRECTV® nomadTM, that’s now a reality. Based on more than a decade of successful engagements, DIRECTV turned to Loma Media to produce customer instruction, service training and marketing support for their innovative new device.

DIRECTV nomad is the newest “placeshifting” product in the company’s “TV Anywhere” arsenal, allowing a home DVR to sync with a cell phone, laptop, or tablet to watch recorded programs anywhere without an internet connection.

Targeted to both new and prospective customers, a Loma-produced instructional video now resides on the official website (www.directv.com/nomad). The unique functions & benefits of nomad are highlighted by showing DIRECTV customers, from the subway to the seashore, using the technology to watch their favorite DIRECTV programming on their favorite devices. This approach positions nomad as the ultimate product for enjoying entertainment freedom outside the home.

“Innovative technology demands clear, concise customer communication,” said Tom Davis, Loma’s project lead. “We support product launches for many leading organizations to ensure a positive ‘first experience’ for the customer. With nomad, our instructional media lets customers set up and use it in as little as five minutes, and also provides key training support for service representatives.”

Once installed and activated, customers can access up to 20 hours of programming on their favorite devices–making nomad an especially big hit among those who value “placeshifting”. Currently, the system works with PC’s, iPhones and the iPod Touch, and will soon be available for Android apps, the iPad and Mac.

Judging from early results, nomad is a hit with DIRECTV customers, who can now take their favorite programming wherever they roam.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

On the road, at sea and onstage, three world-class non-profit organizations recently called on Loma Media to extend and enhance core educational programs.

“Each approach was unique, but shared common goals,” said Loma executive producer Janet Dahle. “In every case, our mission was to create a compelling video that portrays outstanding educational programs to diverse audiences including stakeholders, constituents, educators, donors, grants organizations, and the broader community.”

La Jolla Playhouse, winner of the Tony® Award as America’s Outstanding Regional Theatre, conducts an acclaimed Performance Outreach Program which takes the “show on the road” to elementary schools throughout San Diego County. Loma’s ‘day-in-the-life’ creative approach took a reality-based, inspirational look at the performers, their audiences, and behind-the-scenes prep…all leading up to a meaningful, massive outreach to children on-site at their schools. Wildly popular with students, teachers, and administrators alike, The POP Tour delivers the arts right to children in their own world.

USS Midway Museum, the world’s largest museum devotedto carriers and naval aviation, brings thousands of students onboard for math and science education in an awe-inspiring setting. State of California standards-based lessons about electricity, thermal energy, weather, measurements, geometry–even Newton’s Laws of Motion—suddenly seem very real aboard an aircraft carrier. With the guidance of onboard teachers, lessons learned aboard USS Midway are memorable and effective in a “real world” environment that also teaches students what it’s like to live and work aboard ship.

The internationally-acclaimed, Tony® Award-winning Old Globe enlisted star power to underscore the importance of their educational programs in “The Future of Theater: Children in the Arts.” Marion Ross, Robert Foxworthy and Miles Anderson joined educators, children and performers participating in the Globe’s many programs to deliver heartfelt, inspirational reflections on the value of theater and the arts to young people in the community. A wide spectrum of innovative programs was featured, showcasing a breadth and depth of opportunities for students of all ages and backgrounds.

Each of these organizations’ educational programs is powerful and appealing, as evidenced by their continuing popularity. Nonetheless, while well-established in the community, all depend on the generosity of committed individuals and institutions to help sustain and grow their success. “The request for support must resonate, and the call to action must be immediately effective,” says Loma principal John DeBello. “Loma Media is proud to partner with these outstanding organizations in support of educational outreach that makes a difference.”

The Old Globe Education Outreach:

http://theoldglobe.org/support/index.aspx

La Jolla Playhouse POP Tour:

http://www.lajollaplayhouse.org/education-and-outreach/performances-for-youth/pop-tour

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif.

As Snaptracs Inc., a Qualcomm Company, readied the product launch of their breakthrough Tagg-The Pet Tracker™ system, they turned to Loma Media to create a series of original online videos to tell the Tagg™ story.

While the technology behind the Tagg system is sophisticated, the concept is straightforward. Using advanced GPS location technology and wireless capabilities powered by Qualcomm, the world leader in mobile technologies, the Tagg system enables pets  to constantly stay in touch with their owners. Using the Tagg system, if your dog isn’t where he’s supposed to be you’ll be notified quickly via an email or text message.

Targeted to both new and prospective customers, the series of five instructional videos now resides on the official Tagg website (www.tagg.com).  The functions and benefits of this reliable, user-friendly product are demonstrated by an extremely enthusiastic user— Skipper, a most engaging Jack Russell Terrier.

“We’re communicating state-of-the-art technology with a whimsical touch,” said Tom Davis, Loma’s project lead.  “Our goal was to make a true technological innovation immediately understandable in a memorable manner.  The Tagg system has a distinctive vision that will really separate it from other products—and our creative is designed to underscore that.”

In each segment Skipper, modeling the Tagg tracker’s chic design in white (one of four colors available), employs a bit of ‘motion design magic’ to illustrate key concepts and product instruction.  “So easy, even a human can do it!”

“When we awarded Loma Media this video project for the Tagg system, we hit a home run,” Senior Marketing Manager Tracy Webb noted.  “The hard work, creativity, passion and dedication the Loma Media team was evident throughout the entire process.  We are very pleased with the end results, and know our customers will be, too.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com