SAN DIEGO, Calif. –
When EA SPORTS, a trademark of Electronic Arts, Inc., a global leader in digital interactive entertainment, was searching for a partner to give young sports fans an all-access pass to the world of sports, they turned to Loma Media. The result is EA SPORTS Game Time, a broadcast series airing on FOX Sports regional networks, as well as nationally syndicated television, including FOX, CBS, NBC, ABC and major independents.
Targeted to young sports fans between the ages of 10 and 15, Game Time takes viewers ‘inside the action,’ interacting with the biggest names in sports. Early episodes feature behind-the-scenes profiles and fast-paced features on superstars, including EA SPORTS cover athletes Calvin Johnson (Madden NFL 13), Robert Griffin III (NCAA Football 13), Claude Giroux (NHL Hockey 13) and Tiger Woods (Tiger Woods PGA TOUR). In addition, a global cast of young Game Time correspondents go ‘one-on-one’ with the likes of Lionel Messi, Ray Lewis and Kevin Love, plus many other leading sports personalities.
“EA SPORTS Game Time provides a unique opportunity to celebrate sports from a youth’s perspective,” said Wendy Steele, Loma’s project lead. Adds Loma co-producer Tom Davis, “Game Time is where future stars meet superstars. Our goal is to make this a fun, entertaining and educational experience.”
EA SPORTS is known for delivering many of the world’s most popular sports games. While the show highlights the technology inside the games and introduces viewers to the stars behind their favorite titles, EA SPORTS Game Time is about more than great game play. Designed to promote healthy lifestyles through sports, it features on-the-field action, coaching tips and valuable insights from leading sports figures.
“EA SPORTS Game Time shows young sports fans from Barcelona to Baltimore on the field alongside their sports idols, taking part in the games they love,” said Gary Treangen, Senior Sports Marketing Manager at EA SPORTS. “This is a show by, for and about a younger demographic, and we’re grateful to have a proven partner like Loma Media to help make our vision a reality.”
For more information on EA SPORTS Game Time, please visit www.youtube.com/user/easgametime.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries. For more information, visit www.ea.com.
About Loma Media
Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that delivers measurable results to world-class organizations and emerging businesses alike. Headquartered in San Diego, Loma Media has operational presence in Los Angeles, Austin and Washington DC/Baltimore. For more information, visit www.lomamedia.com.
Director, Business Services