Upon completion of a sweeping $27 million renovation, Sycuan Casino envisioned a dramatic broadcast campaign to showcase “a new standard” for southern California casinos.

Enter Loma Media. Working in tandem with agency partner HardRain Productions, Loma developed a unique concept driven by an original score (recorded live in classic “big band” style) to evoke a fondly remembered era of sophisticated entertainment.

A cast of 75 was featured in the four day production, which interspersed sweeping panoramas of the sparkling new casino with more intimate scenarios to provide an exciting overview of a fresh, state-of-the-art entertainment experience… “Casino Re-imagined.”

“We wanted to create an exciting, accessible narrative,” said Loma principal and creative director John DeBello. “The pictures tell the story, with a flow of constant camera movement achieved by integrating Steadicam, jib, and dolly sequences.”

The result? An inviting combination of Vegas elegance and local friendliness…with immediate market impact.

Sycuan’s all-new Game Day Sports Bar debuted in a pair of complementary spots that tout San Diego’s ultimate sports experience. The humorous campaign starred Frank Caliendo doing his signature John Madden impression, southern California sports legend Steve Garvey, a bevy of TV & radio personalities, and one uniquely Famous Chicken.

For DeBello and the San Diego Chicken, it marked a reunion of sorts—the first time they’d worked together since the Chicken ‘saved the world’ in DeBello’s cult-classic spoof “Attack of the Killer Tomatoes.” “He still looks the same,” said DeBello, admiringly. “Wish I could say that.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Nearly 20 million Americans enjoy the nation’s leading satellite entertainment provider, DIRECTV, in their home. But what if this same customer base had the freedom to watch their recorded shows and movies anywhere? With DIRECTV® nomadTM, that’s now a reality. Based on more than a decade of successful engagements, DIRECTV turned to Loma Media to produce customer instruction, service training and marketing support for their innovative new device.

DIRECTV nomad is the newest “placeshifting” product in the company’s “TV Anywhere” arsenal, allowing a home DVR to sync with a cell phone, laptop, or tablet to watch recorded programs anywhere without an internet connection.

Targeted to both new and prospective customers, a Loma-produced instructional video now resides on the official website (www.directv.com/nomad). The unique functions & benefits of nomad are highlighted by showing DIRECTV customers, from the subway to the seashore, using the technology to watch their favorite DIRECTV programming on their favorite devices. This approach positions nomad as the ultimate product for enjoying entertainment freedom outside the home.

“Innovative technology demands clear, concise customer communication,” said Tom Davis, Loma’s project lead. “We support product launches for many leading organizations to ensure a positive ‘first experience’ for the customer. With nomad, our instructional media lets customers set up and use it in as little as five minutes, and also provides key training support for service representatives.”

Once installed and activated, customers can access up to 20 hours of programming on their favorite devices–making nomad an especially big hit among those who value “placeshifting”. Currently, the system works with PC’s, iPhones and the iPod Touch, and will soon be available for Android apps, the iPad and Mac.

Judging from early results, nomad is a hit with DIRECTV customers, who can now take their favorite programming wherever they roam.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

“Each approach was unique, but shared common goals,” said Loma executive producer Janet Dahle. “In every case, our mission was to create a compelling video that portrays outstanding educational programs to diverse audiences including stakeholders, constituents, educators, donors, grants organizations, and the broader community.”

La Jolla Playhouse, winner of the Tony® Award as America’s Outstanding Regional Theatre, conducts an acclaimed Performance Outreach Program which takes the “show on the road” to elementary schools throughout San Diego County. Loma’s ‘day-in-the-life’ creative approach took a reality-based, inspirational look at the performers, their audiences, and behind-the-scenes prep…all leading up to a meaningful, massive outreach to children on-site at their schools. Wildly popular with students, teachers, and administrators alike, The POP Tour delivers the arts right to children in their own world.

USS Midway Museum, the world’s largest museum devotedto carriers and naval aviation, brings thousands of students onboard for math and science education in an awe-inspiring setting. State of California standards-based lessons about electricity, thermal energy, weather, measurements, geometry–even Newton’s Laws of Motion—suddenly seem very real aboard an aircraft carrier. With the guidance of onboard teachers, lessons learned aboard USS Midway are memorable and effective in a “real world” environment that also teaches students what it’s like to live and work aboard ship.

The internationally-acclaimed, Tony® Award-winning Old Globe enlisted star power to underscore the importance of their educational programs in “The Future of Theater: Children in the Arts.” Marion Ross, Robert Foxworthy and Miles Anderson joined educators, children and performers participating in the Globe’s many programs to deliver heartfelt, inspirational reflections on the value of theater and the arts to young people in the community. A wide spectrum of innovative programs was featured, showcasing a breadth and depth of opportunities for students of all ages and backgrounds.

Each of these organizations’ educational programs is powerful and appealing, as evidenced by their continuing popularity. Nonetheless, while well-established in the community, all depend on the generosity of committed individuals and institutions to help sustain and grow their success. “The request for support must resonate, and the call to action must be immediately effective,” says Loma principal John DeBello. “Loma Media is proud to partner with these outstanding organizations in support of educational outreach that makes a difference.”

The Old Globe Education Outreach:

http://theoldglobe.org/support/index.aspx

La Jolla Playhouse POP Tour:

http://www.lajollaplayhouse.org/education-and-outreach/performances-for-youth/pop-tour

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

SAN DIEGO, Calif.

As Snaptracs Inc., a Qualcomm Company, readied the product launch of their breakthrough Tagg-The Pet Tracker™ system, they turned to Loma Media to create a series of original online videos to tell the Tagg™ story.

While the technology behind the Tagg system is sophisticated, the concept is straightforward. Using advanced GPS location technology and wireless capabilities powered by Qualcomm, the world leader in mobile technologies, the Tagg system enables pets  to constantly stay in touch with their owners. Using the Tagg system, if your dog isn’t where he’s supposed to be you’ll be notified quickly via an email or text message.

Targeted to both new and prospective customers, the series of five instructional videos now resides on the official Tagg website (www.tagg.com).  The functions and benefits of this reliable, user-friendly product are demonstrated by an extremely enthusiastic user— Skipper, a most engaging Jack Russell Terrier.

“We’re communicating state-of-the-art technology with a whimsical touch,” said Tom Davis, Loma’s project lead.  “Our goal was to make a true technological innovation immediately understandable in a memorable manner.  The Tagg system has a distinctive vision that will really separate it from other products—and our creative is designed to underscore that.”

In each segment Skipper, modeling the Tagg tracker’s chic design in white (one of four colors available), employs a bit of ‘motion design magic’ to illustrate key concepts and product instruction.  “So easy, even a human can do it!”

“When we awarded Loma Media this video project for the Tagg system, we hit a home run,” Senior Marketing Manager Tracy Webb noted.  “The hard work, creativity, passion and dedication the Loma Media team was evident throughout the entire process.  We are very pleased with the end results, and know our customers will be, too.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

For the third consecutive year, Loma Media has produced the broadcast advertising campaign for the nation’s 5th largest Fair. And, for the third consecutive year, the San Diego County Fair has shattered attendance records.

“Race to the Fair,” was the theme for the Fair’s 75th anniversary, and southern Californians took the message to heart. Record daily attendance exceeded 64,000, and the grand total eclipsed 1.4 million visitors, an increase of more than 6% over last year’s record head count.

Automotive stars included a spiffy ’41 Ford Super DeLuxe, a cherry ’61 Buick LeSabre, and (an appropriately) bright yellow ’71 Datsun 280Z.

“As interesting as the autos were the period costumes,” said Loma principal and writer/director John DeBello. “The 40s look was elegant, the 50s retro cool. The 70s…wonderfully frightening.”

DeBello also wrote the upbeat jingle, which added a toe-tapping Roaring 20s feel to the automotive parade:

San Diego County Fair Jingle

An added dimension to the campaign featured a hit online video directed by Loma’s Lisa Comrie and starring an actor who didn’t appear in Risky Business, Mission Impossible, Vanilla Sky, or Top Gun:

Just how successful was the 2011 San Diego County Fair? It’s anticipated that the state-appointed fair board will approve a new schedule in September…adding two more action-packed days to one of the region’s most beloved experiences.

Ladies and gentlemen, start your engines!

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Innovation.

As one of America’s leading regional theaters, La Jolla Playhouse is recognized as a force in the dramatic arts, recently winning its latest Tony for the hit musical “Memphis.”

But inspiration precedes acclamation—and that ‘creative spark’ sets the Playhouse apart.

On October 6, Loma Media was proud to play a key role as La Jolla Playhouse hosted its annual Innovation Night, a unique event celebrating the powerful creative bond between the arts & sciences.

In partnership with the Playhouse and CONNECT, Loma created an inspirational kick-off video that launched an evening of ideas and entertainment highlighted by a special performance of the world premier musical, ‘Limelight: The Story of Charlie Chaplin.’

The themes underscoring the event were messages of inspiration, courage, persistence, discipline and flexibility…traits common to innovative artists and technologists.

“What they do really rhymes with what we do,” said Christopher Ashley, La Jolla Playhouse Artistic Director.  Camille Sobrian Saltman, CONNECT President and COO added, “There’s much in common between creating an innovation company, and bringing creative innovation in the arts and cultural community to life.”

The video featured award-winning work from La Jolla Playhouse accompanied by insights from a variety of noted innovators in science, technology and theater arts.

“We’re proud to support the communications needs of leading technology companies, as well as world class arts organizations,” said Janet Dahle, Loma Media VP and Executive Producer. “They really do complement one another, and it’s a pleasure to support innovative excellence in both worlds.”

About La Jolla Playhouse

The nationally-acclaimed, Tony Award-winning La Jolla Playhouse is known for its tradition of creating the most exciting and adventurous new work in regional theatre. The Playhouse was founded in 1947 by Gregory Peck, Dorothy McGuire and Mel Ferrer, and is considered one of the most well-respected not-for-profit theatres in the country. Numerous Playhouse productions have moved to Broadway, including Big River, The Who’s Tommy, Thoroughly Modern Millie, How to Succeed in Business Without Really Trying, A Walk in the Woods, Billy Crystal’s 700 Sundays, the Pulitzer Prize-winning I Am My Own Wife, Jersey Boys, The Farnsworth Invention, 33 Variations and Memphis. Located on the UC San Diego campus, La Jolla Playhouse is made up of three primary performance spaces: the Mandell Weiss Theatre, the Mandell Weiss Forum Theatre, and the Joan and Irwin Jacobs Center for La Jolla Playhouse, a state-of-the-art theatre complex which features the Sheila and Hughes Potiker Theatre. La Jolla Playhouse is led by Artistic Director Christopher Ashley and Managing Director Michael S. Rosenberg.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

If you think of your mobile phone as a lifesaver, you might be more right than you thought.

WirelessWERX, a leader in Location Based Services, has developed an innovative product that allows 911 operators to determine precise location of callers using Bluetooth-enabled mobile devices, down to the exact floor and room.

The company’s core technology is its SiteWERX platform, which delivers the most precise in-building location data available on the market today. SiteWERX provides a unique method of getting critical information to first responders, saving both time and lives.

Loma Media was selected to create a product launch video and related online content that would communicate the company’s vision, proprietary technology, and proven success in initial applications.

Filmed in Anaheim, California and Denver, Colorado, the presentation included footage of an actual 911 Communications Center equipped with SiteWERX software; a building location featured in field demonstrations; and interviews with key customers, technologists, and WirelessWERX senior management.

Debuting at a major industry trade show event, the program is now featured on the company’s website as an introductory overview. Expanded soundbites from featured interviews provide additional in-depth content.

The initial response to SiteWERX has been extremely positive.  The company has announced a partnership with security industry leader ADT, and follow-on platforms are now in development.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Mitek Systems has a new definition of OOMPH: “Office on My Phone,” an integrated suite of innovative solutions that unlock the potential of the millions of mobile phones with cameras sold each year.

Loma Media was called upon to create a fun, fast paced and informative motion graphics-driven video campaign that would build the brand and help sell product.

Apparently, it’s working.

The first application, Mobile Receipt, has climbed all the way to the Number One paid finance application in the App Store.

To capture a receipt the user simply snaps a photo of it and assigns an expense category. In seconds, Mobile Receipt’s patent pending IMagePROVE™ technology automatically crops, rotates and scales the image so it is easy to read and print.

With a touch to the iPhone screen, the application automatically creates an expense report and sends it to your email address complete with printed images of the receipts acceptable for reimbursement and tax reporting purposes. No stapling or pasting of receipts is required.

Also featuring Mitek’s upcoming Mobile Deposit™ and Mobile Phax™ apps, the campaign’s design focused on bold, clean graphic “headlines” that meshed perfectly with the brand’s color template. A mixture of live action imagery with photos provided elements for a lively visual style, and the percussive music track enhanced the contemporary feel.

Based on the product’s initial success, Mobile Receipt was recently featured in a full page AT&T ad in the Wall Street Journal.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

The San Diego County Fair, one of the nation’s 5 largest, set an all-time attendance record in 2009, and Loma Media was proud to play a key part.

“Times are tough, and it was imperative to reach the community with a value-driven message,” said Loma principal & creative director John DeBello.

Building on the Fair’s ‘Music Mania’ theme, the integrated campaign featured a fun mix of television & radio spots, print & outdoor advertising, plus a pair of animated “viral” videos that provided a humorous edge to the proceedings.

For the first time in its 50-year history, the Fair’s internal marketing team worked with a single partner to create unified campaigns in English and Spanish. Incorporating key cultural distinctions into the creative, Loma helped leverage an overarching thematic into concepts that resonated with targeted audiences.

The overall creative was built around an upbeat jingle written by DeBello that played in both languages, serving as a bed for radio and television. Graphic designed evoked the spirit of “old time” county fairs, underscoring familiar values and family experiences.

“The Fair had an outstanding line-up of Grandstand acts,” DeBello added.  “The retro ‘Americana’ flair in the design contrasted beautifully with the contemporary appeal of American Idol stars such as Kelly Clarkson, David Cook, and David Archuletta—and it was a natural for country legends like Clint Black and Loretta Lynn.”

Total attendance was 1,272,442.

Almost as impressive was the sheer amount of gourmet delicacies consumed: 10,000 deep-fried S’mores, 13,000 deep-fried Twinkies, and a whopping 28,000 deep fired Oreos.

(We won’t take any credit for that.)

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

Loma Media was chosen to support that effort by executing a national broadcast campaign from the company’s proven creative, positioning the highly immersive game to both families and “hardcore” gamers alike.

In addition, Loma was asked to provide the ideal voice for the game’s central character, setting the perfect tone for the actual gaming experience.

“KingsIsle’s Wizard 101 team did an amazing job of combining compelling animation with an exciting storyline,” says Loma’s John DeBello. “Our mission was to help them reach—and, ultimately, register–a discerning target audience by reflecting the game’s outstanding production values and powerful appeal.”

After a wide search, veteran English actor Nigel Lambert was cast as Merle T. Ambrose, wizard extraordinaire, and presto! Results.

Just five months after launch, over one million unique users have already registered to play Wizard101, which is garnering rave reviews.

“TV has played a key role in our marketing efforts,” says Fred Howard, KingsIsle Director of Marketing. “Part of this has been getting the right spots with the right mix of action and voice acting. Loma Media was able to take our existing creative and really put a great polish on it.”