Anaheim, CA. –

If you think of your mobile phone as a lifesaver, you might be more right than you thought.

WirelessWERX, a leader in Location Based Services, has developed an innovative product that allows 911 operators to determine precise location of callers using Bluetooth-enabled mobile devices, down to the exact floor and room.

The company’s core technology is its SiteWERX platform, which delivers the most precise in-building location data available on the market today. SiteWERX provides a unique method of getting critical information to first responders, saving both time and lives.

Loma Media was selected to create a product launch video and related online content that would communicate the company’s vision, proprietary technology, and proven success in initial applications.

Filmed in Anaheim, California and Denver, Colorado, the presentation included footage of an actual 911 Communications Center equipped with SiteWERX software; a building location featured in field demonstrations; and interviews with key customers, technologists, and WirelessWERX senior management.

Debuting at a major industry trade show event, the program is now featured on the company’s website as an introductory overview. Expanded soundbites from featured interviews provide additional in-depth content.

The initial response to SiteWERX has been extremely positive.  The company has announced a partnership with security industry leader ADT, and follow-on platforms are now in development.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

San Diego, CA. –

Mitek Systems has a new definition of OOMPH: “Office on My Phone,” an integrated suite of innovative solutions that unlock the potential of the millions of mobile phones with cameras sold each year.

Loma Media was called upon to create a fun, fast paced and informative motion graphics-driven video campaign that would build the brand and help sell product.

Apparently, it’s working.

The first application, Mobile Receipt, has climbed all the way to the Number One paid finance application in the App Store.

To capture a receipt the user simply snaps a photo of it and assigns an expense category. In seconds, Mobile Receipt’s patent pending IMagePROVE™ technology automatically crops, rotates and scales the image so it is easy to read and print.

With a touch to the iPhone screen, the application automatically creates an expense report and sends it to your email address complete with printed images of the receipts acceptable for reimbursement and tax reporting purposes. No stapling or pasting of receipts is required.

Also featuring Mitek’s upcoming Mobile Deposit™ and Mobile Phax™ apps, the campaign’s design focused on bold, clean graphic “headlines” that meshed perfectly with the brand’s color template. A mixture of live action imagery with photos provided elements for a lively visual style, and the percussive music track enhanced the contemporary feel.

Based on the product’s initial success, Mobile Receipt was recently featured in a full page AT&T ad in the Wall Street Journal.

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

San Diego, CA. –

The San Diego County Fair, one of the nation’s 5 largest, set an all-time attendance record in 2009, and Loma Media was proud to play a key part.

“Times are tough, and it was imperative to reach the community with a value-driven message,” said Loma principal & creative director John DeBello.

Building on the Fair’s ‘Music Mania’ theme, the integrated campaign featured a fun mix of television & radio spots, print & outdoor advertising, plus a pair of animated “viral” videos that provided a humorous edge to the proceedings.

For the first time in its 50-year history, the Fair’s internal marketing team worked with a single partner to create unified campaigns in English and Spanish. Incorporating key cultural distinctions into the creative, Loma helped leverage an overarching thematic into concepts that resonated with targeted audiences.

The overall creative was built around an upbeat jingle written by DeBello that played in both languages, serving as a bed for radio and television. Graphic designed evoked the spirit of “old time” county fairs, underscoring familiar values and family experiences.

“The Fair had an outstanding line-up of Grandstand acts,” DeBello added.  “The retro ‘Americana’ flair in the design contrasted beautifully with the contemporary appeal of American Idol stars such as Kelly Clarkson, David Cook, and David Archuletta—and it was a natural for country legends like Clint Black and Loretta Lynn.”

Total attendance was 1,272,442.

Almost as impressive was the sheer amount of gourmet delicacies consumed: 10,000 deep-fried S’mores, 13,000 deep-fried Twinkies, and a whopping 28,000 deep fired Oreos.

(We won’t take any credit for that.)

About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

When online entertainment company KingsIsle Entertainment, Inc. created the “3D virtual world” game Wizard 101, they knew their innovative product would have to fight for attention in a highly competitive marketplace.

Loma Media was chosen to support that effort by executing a national broadcast campaign from the company’s proven creative, positioning the highly immersive game to both families and “hardcore” gamers alike.

In addition, Loma was asked to provide the ideal voice for the game’s central character, setting the perfect tone for the actual gaming experience.

“KingsIsle’s Wizard 101 team did an amazing job of combining compelling animation with an exciting storyline,” says Loma’s John DeBello. “Our mission was to help them reach—and, ultimately, register–a discerning target audience by reflecting the game’s outstanding production values and powerful appeal.”

After a wide search, veteran English actor Nigel Lambert was cast as Merle T. Ambrose, wizard extraordinaire, and presto! Results.

Just five months after launch, over one million unique users have already registered to play Wizard101, which is garnering rave reviews.

“TV has played a key role in our marketing efforts,” says Fred Howard, KingsIsle Director of Marketing. “Part of this has been getting the right spots with the right mix of action and voice acting. Loma Media was able to take our existing creative and really put a great polish on it.”

The Dead Sea is famous for its history. The Salton Sea hopes to be known for its future.
And Loma Media has been asked to communicate both messages.

The San Diego Natural History Museum, in association with the Israel Antiquities Authority, will soon
host the single largest exhibition of the Dead Sea Scrolls ever held outside Israel. Loma Media has
been selected to create and produce a television & radio broadcast campaign to build awareness
and promote attendance for this world class event.

Creative will closely follow the approach used in a highly successful video program produced by Loma, which introduced the highly anticipated event last Fall. 1000 copies of the video have been distributed to religious and community groups, interested individuals, and the media. The exhibition will run from June 29 through December 31, 2007.

Loma has also been tabbed to produce a long-form documentary introducing the Salton Sea Authority’s proposed restoration plan for California’s vast inland sea.

Demonstrating a broad range of community support across Imperial and Riverside Counties, the advocacy program is designed to garner statewide support for a visionary initiative to “bring back the Salton Sea.” More than a dozen community leaders, advocates, and experts are featured prominently in the narrative. Agency is O’Reilly & Associates.