As a nine-time All-Pro selection and a certain Hall of Famer, NFL superstar Ray Lewis is already being hailed as one of the greatest players of all-time. Through his RL52 Enterprises, he’s now taking that same level of excellence to a wide variety of endeavors, and Loma is playing a key role in framing the message.

“My Best 11” introduces the mission of RL52 through the eyes and words of Ray Lewis, from the diverse charities he’s guiding to the transformational business ventures he’s creating.

“Ray’s never been the biggest guy on the field, but his focus and commitment is second-to-none,” says director John DeBello. “It was instantly apparent to all of us that he’s determined to take that same level of energy ‘beyond Sunday.’ And he’ll undoubtedly be successful in doing so.”

In “My Best 11,” the viewer meets a legendary over-achiever with a decidedly pragmatic approach to life.  His secret? “Just work, period. It’s not about sports. I’ve just applied it to sports.”

And has he ever. Twice named NFL Defensive Player of the Year, this Super Bowl MVP also applies that work ethic to a variety of ambitious off-field ventures through RL52. “Everything I’m building is to help someone,” he explains.  That philosophy extends from educational outreach (Ray provides school supplies to hundreds of kids each year) through ambitious community-based commercial projects, including a planned series of MVP bowling & entertainment centers.

Produced by Loma’s Wendy Steele and Tom Davis, the narrative takes its name from Knute Rockne’s classic observation about teamwork: “I play not my 11 best, but my best 11.”  The video is organized into 11 insights that shape the overall theme.

“My Best 11” makes it perfectly clear that the storied career of Ray Lewis is, in many ways, just beginning.

“I’m learning something every day of my life, because I’m always trying to better myself,” says Lewis. “And that’s why I work as hard as I do.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com