In the world of golf, Callaway is synonymous with advanced technology. Loma is proud to have produced the 2010 national broadcast campaign for the Callaway uPro, the only golf GPS device with actual aerial imagery.

The campaign features appearances by Tour Pro Stuart Appleby and Jim “Bones” Mackay, renowned as one of the top caddies in the game. Appleby has nine career Tour victories, and yesterday became only the fifth player in PGA Tour history to shoot 59.  Mackay, Phil Mickelson’s caddy for 18 years, has been on the bag for all four of Phil’s Major victories, including the 2010 Masters, plus wins in 38 PGA Tour events.

“The idea was to show the value of uPro from the perspective of both shot making and course management,” said writer/director John DeBello. “The Callaway uPro provides an ideal view of the next shot, and measures to-and-from any point on the course. It was important to have that message delivered by experts who use the device to help prepare for Tour events. These gentlemen more than fit the bill.”

The campaign was shot using a Steadicam and a second ‘floating camera’ to create a sense of fluid energy, plus nose-mounted helicopter aerials to reinforce the key fact that the Callaway uPro employs actual aerial imagery “to literally see every challenge and all possibilities.”

For more information about the Callaway uPro and to view the broadcast commercials, visit: www.uprogps.com

To see photos from the shoot, visit Loma Media on Facebook.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com