Loma Lands Communicator Awards of Excellence
Tuesday, June 1st, 2010
Three Loma projects were honored this week with the prestigious Communicator Award of Excellence, the highest honor from a leading international awards program honoring creative excellence for Communications Professionals.
Leadership Challenge, a motion media narrative produced for global information technology leader CSC, was honored in the Employee Communications category. The program debuted at the company’s 2009 Senior Leaders Conference, and was subsequently made available online as a motivational “think piece” for CSC’s 94,000-strong employee base. Its success led to a follow-on component that debuted in May, 2010. Loma principal John DeBello produced.
Safe Routes to Schools, a broad-based advertising campaign produced for the City of Austin, Texas in association with the US Department of Transportation, was also honored. Designed to increase awareness among parents and children of the health benefits achieved by walking and biking to school, Loma’s bilingual campaign featured an integrated blend of print, outdoor, radio, web, and grass roots community tactics. Initial results have been impressive—nearly two-thirds of targeted parents report that their children have walked or biked to school more often as a result of the campaign. Loma VP Carolyn Lowe produced.
Music Mania! was the theme of the 2009 San Diego County Fair, and Loma’s distinctive advertising campaign also earned a Communicator Award of Excellence. A deep, diverse print strategy was complemented by outdoor, television & radio advertising, plus humorous “viral” videos for added impact. The net result? In a challenging economic environment, the nation’s 5th largest Fair set an all-time attendance record. Loma principal Janet Dahle produced.
“Our greatest reward is our client’s success,” said Loma president & creative director John DeBello. “But we’re also gratified to be recognized by our peers. Given the outstanding results of all three projects, we see this recognition as a very special bonus.”
About the Communicator Award:
Founded by communication professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
The Communicator Awards provides winners and their clients the recognition they deserve and gives communications and creative professionals proof and validation that their work is outstanding and highly regarded by their peers. The Award of Excellence, its highest honor, is given to those entries whose ability to communicate puts them among the best in the field.
About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.
Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

