What’s the common link between 29 Tony Awards?

Innovation.

As one of America’s leading regional theaters, La Jolla Playhouse is recognized as a force in the dramatic arts, recently winning its latest Tony for the hit musical “Memphis.”

But inspiration precedes acclamation—and that ‘creative spark’ sets the Playhouse apart.

On October 6, Loma Media was proud to play a key role as La Jolla Playhouse hosted its annual Innovation Night, a unique event celebrating the powerful creative bond between the arts & sciences.

In partnership with the Playhouse and CONNECT, Loma created an inspirational kick-off video that launched an evening of ideas and entertainment highlighted by a special performance of the world premier musical, ‘Limelight: The Story of Charlie Chaplin.’

The themes underscoring the event were messages of inspiration, courage, persistence, discipline and flexibility…traits common to innovative artists and technologists.

“What they do really rhymes with what we do,” said Christopher Ashley, La Jolla Playhouse Artistic Director.  Camille Sobrian Saltman, CONNECT President and COO added, “There’s much in common between creating an innovation company, and bringing creative innovation in the arts and cultural community to life.”

The video featured award-winning work from La Jolla Playhouse accompanied by insights from a variety of noted innovators in science, technology and theater arts.

“We’re proud to support the communications needs of leading technology companies, as well as world class arts organizations,” said Janet Dahle, Loma Media VP and Executive Producer. “They really do complement one another, and it’s a pleasure to support innovative excellence in both worlds.”

About La Jolla Playhouse

The nationally-acclaimed, Tony Award-winning La Jolla Playhouse is known for its tradition of creating the most exciting and adventurous new work in regional theatre. The Playhouse was founded in 1947 by Gregory Peck, Dorothy McGuire and Mel Ferrer, and is considered one of the most well-respected not-for-profit theatres in the country. Numerous Playhouse productions have moved to Broadway, including Big River, The Who’s Tommy, Thoroughly Modern Millie, How to Succeed in Business Without Really Trying, A Walk in the Woods, Billy Crystal’s 700 Sundays, the Pulitzer Prize-winning I Am My Own Wife, Jersey Boys, The Farnsworth Invention, 33 Variations and Memphis. Located on the UC San Diego campus, La Jolla Playhouse is made up of three primary performance spaces: the Mandell Weiss Theatre, the Mandell Weiss Forum Theatre, and the Joan and Irwin Jacobs Center for La Jolla Playhouse, a state-of-the-art theatre complex which features the Sheila and Hughes Potiker Theatre. La Jolla Playhouse is led by Artistic Director Christopher Ashley and Managing Director Michael S. Rosenberg.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

A strategic alliance between two world-renowned brands is bound to attract attention.

When the brands are Callaway Golf and Lamborghini, both the golf world and the automotive industry take immediate notice.

The 2010 Paris Motor Show was abuzz when a co-developed material named Forged Composite was unveiled last week in a video presentation produced by Loma Media.

For Lamborghini, lighter and stronger composite materials enabled their designers to create important components of their technological demonstrator, “Sesto Elemento,” featuring unforeseen power-to-weight ratio and acceleration capability.  For Callaway, employing carbon composites in place of steel and titanium offered engineers the ability to design increasingly advanced club heads with a greater transfer of power upon impact with the ball and more accurate trajectories.

For drivers of both sports cars and golf balls, the immediate reaction was “wow!”

“We’re excited to help introduce a true revolution in golf,” said Loma president & creative director John DeBello.  “This is the industry’s first major breakthrough since titanium, and Callaway has given a whole new meaning to ‘lighter and stronger.’”

In tandem with the Forged Composite announcement, Loma has produced video and online content to support Callaway’s launch of its all-new Diablo Octane Driver, the first golf club to incorporate this advanced material comprised of turbostratic carbon fibers…”the most powerful driver ever imagined.”

To view the Forged Composite Technology video, go to:

http://www.callawaygolf.com/Global/en-US/Innovation/ForgedCompositeTechnology.html

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

As a nine-time All-Pro selection and a certain Hall of Famer, NFL superstar Ray Lewis is already being hailed as one of the greatest players of all-time. Through his RL52 Enterprises, he’s now taking that same level of excellence to a wide variety of endeavors, and Loma is playing a key role in framing the message.

“My Best 11” introduces the mission of RL52 through the eyes and words of Ray Lewis, from the diverse charities he’s guiding to the transformational business ventures he’s creating.

“Ray’s never been the biggest guy on the field, but his focus and commitment is second-to-none,” says director John DeBello. “It was instantly apparent to all of us that he’s determined to take that same level of energy ‘beyond Sunday.’ And he’ll undoubtedly be successful in doing so.”

In “My Best 11,” the viewer meets a legendary over-achiever with a decidedly pragmatic approach to life.  His secret? “Just work, period. It’s not about sports. I’ve just applied it to sports.”

And has he ever. Twice named NFL Defensive Player of the Year, this Super Bowl MVP also applies that work ethic to a variety of ambitious off-field ventures through RL52. “Everything I’m building is to help someone,” he explains.  That philosophy extends from educational outreach (Ray provides school supplies to hundreds of kids each year) through ambitious community-based commercial projects, including a planned series of MVP bowling & entertainment centers.

Produced by Loma’s Wendy Steele and Tom Davis, the narrative takes its name from Knute Rockne’s classic observation about teamwork: “I play not my 11 best, but my best 11.”  The video is organized into 11 insights that shape the overall theme.

“My Best 11” makes it perfectly clear that the storied career of Ray Lewis is, in many ways, just beginning.

“I’m learning something every day of my life, because I’m always trying to better myself,” says Lewis. “And that’s why I work as hard as I do.”

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

In the world of golf, Callaway is synonymous with advanced technology. Loma is proud to have produced the 2010 national broadcast campaign for the Callaway uPro, the only golf GPS device with actual aerial imagery.

The campaign features appearances by Tour Pro Stuart Appleby and Jim “Bones” Mackay, renowned as one of the top caddies in the game. Appleby has nine career Tour victories, and yesterday became only the fifth player in PGA Tour history to shoot 59.  Mackay, Phil Mickelson’s caddy for 18 years, has been on the bag for all four of Phil’s Major victories, including the 2010 Masters, plus wins in 38 PGA Tour events.

“The idea was to show the value of uPro from the perspective of both shot making and course management,” said writer/director John DeBello. “The Callaway uPro provides an ideal view of the next shot, and measures to-and-from any point on the course. It was important to have that message delivered by experts who use the device to help prepare for Tour events. These gentlemen more than fit the bill.”

The campaign was shot using a Steadicam and a second ‘floating camera’ to create a sense of fluid energy, plus nose-mounted helicopter aerials to reinforce the key fact that the Callaway uPro employs actual aerial imagery “to literally see every challenge and all possibilities.”

For more information about the Callaway uPro and to view the broadcast commercials, visit: www.uprogps.com

To see photos from the shoot, visit Loma Media on Facebook.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.

Loma Media is on the web at www.lomamedia.com.

Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com

Three Loma projects were honored this week with the prestigious Communicator Award of Excellence, the highest honor from a leading international awards program honoring creative excellence for Communications Professionals.

Leadership Challenge, a motion media narrative produced for global information technology leader CSC, was honored in the Employee Communications category. The program debuted at the company’s 2009 Senior Leaders Conference, and was subsequently made available online as a motivational “think piece” for CSC’s 94,000-strong employee base. Its success led to a follow-on component that debuted in May, 2010. Loma principal John DeBello produced.

Safe Routes to Schools, a broad-based advertising campaign produced for the City of Austin, Texas in association with the US Department of Transportation, was also honored.  Designed to increase awareness among parents and children of the health benefits achieved by walking and biking to school, Loma’s bilingual campaign featured an integrated blend of print, outdoor, radio, web, and grass roots community tactics. Initial results have been impressive—nearly two-thirds of targeted parents report that their children have walked or biked to school more often as a result of the campaign. Loma VP Carolyn Lowe produced.

Music Mania! was the theme of the 2009 San Diego County Fair, and Loma’s distinctive advertising campaign also earned a Communicator Award of Excellence. A deep, diverse print strategy was complemented by outdoor, television & radio advertising, plus humorous “viral” videos for added impact.  The net result?  In a challenging economic environment, the nation’s 5^th largest Fair set an all-time attendance record.  Loma principal Janet Dahle produced.

“Our greatest reward is our client’s success,” said Loma president & creative director John DeBello. “But we’re also gratified to be recognized by our peers.  Given the outstanding results of all three projects, we see this recognition as a very special bonus.”

About the Communicator Award:
Founded by communication professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The Communicator Awards provides winners and their clients the recognition they deserve and gives communications and creative professionals proof and validation that their work is outstanding and highly regarded by their peers. The Award of Excellence, its highest honor, is given to those entries whose ability to communicate puts them among the best in the field.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

In 1918, Frenchman Louis Octave Fauchon-Villeplee invented an electric cannon. Nearly 100 years later, Loma helped technology leader General Atomics demonstrate how a vintage concept has become a visionary reality.

An impactful video demonstration of General Atomics’ advanced electromagnetic rail gun debuted at the Navy League’s Sea-Air-Space Expo in Washington, DC.  The event featured an actual rail gun on display, that, in combination with the video, captured the imagination of attendees.

The presentation focused on a key breakthrough: additional development of a smaller pulse-power technology demonstrator, for ship defense against anti-ship cruise missiles and small boat swarms.  Twice the speed of a conventional gun, but costing much less than current surface-to-air missile systems on most naval ships, General Atomics’ rail gun and pulse power technology show significant promise.

The Loma-produced video demonstration included 3-D animation, motion graphics, test footage, and additional content shot on location at Naval Surface Warfare Center, Dahlgren, Virginia and at General Atomics in San Diego, California.  It all combined to create a powerful visual overview of this unprecedented electromagnetic capability.

Coverage of the technology by Defense Tech, including Sea-Air-Space on-site video, can be seen at http://defensetech.org/2010/05/05/killer-drone-builder-general-atomics-builds-killer-electromagnetic-rail-cannon/.

About General Atomics

The Electromagnetic Systems (EMS) Division of General Atomics is a supplier of advanced electromagnetic systems and related power equipment for a variety of defense, energy, and commercial transportation applications. EMS has leading-edge expertise in the design and fabrication of linear motors, superconducting and conventional rotating motors, power inverters, high-voltage DC power distribution systems, and numerous other energy conversion, distribution, and storage systems. EMS is a world leader in applying electromagnetic technologies to aircraft launch and recovery, projectile launch, and magnetic levitation (“maglev”) systems.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

On Saturday, April 10, 2010, the United States Navy Memorial in Washington, DC, will open an exciting, year-long exhibit entitled “Supporting the Force: Navy Supply in Action. Ready for Sea – Ready Ashore.”

Loma Media helped brand and position the exhibit, collaborating with Alion Science & Technology to bring a 215-year legacy to life.

“We wanted the theme to emphasize that Navy Supply is working around the world to clothe, feed, move, and support well beyond our own borders, and even beyond the ocean–leading and enabling operations in very diverse, challenging environments,” said Janet Dahle, Loma’s lead project consultant. “It’s a powerful message, and deserves to be a very public one.”

The Navy Memorial exhibit highlights the entire Navy supply team– active and reserve component officers, enlisted, and civilians–working collaboratively to fulfill the Navy’s requirements around the globe.

“The theme needed to underscore the critical Navy Supply mission, reach a wide audience, and present an interactive outreach opportunity to allow visitors to see/hear/experience what life is like as a part of the Navy Supply team,” added John DeBello, Loma’s Creative Director.  “One of the most fascinating things about Navy Supply is its sheer scope–so much more than just ‘at Sea.’”

The “Year of Navy Supply” exhibit showcases more than two centuries of innovative, even astonishing accomplishments. It features a series of display panels, videos, and artifacts, from an 1841 purser’s uniform to a contemporary shipboard serving line.  A historical timeline, a services focus area, and an operational area ties together the variety of work the Navy supply team performs to support the Navy’s global force for good.
The exhibit will be open to the public daily from 0930 – 1700 and admission is free.  Additional details are available at  http://www.navymemorial.org.

About Loma Media

Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.

Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com