Loma Adds Oomph to OOMPH
September 15th, 2009 | Posted in Consumer, TechnologySan Diego, CA. –
Mitek Systems has a new definition of OOMPH: “Office on My Phone,” an integrated suite of innovative solutions that unlock the potential of the millions of mobile phones with cameras sold each year.
Loma Media was called upon to create a fun, fast paced and informative motion graphics-driven video campaign that would build the brand and help sell product.
Apparently, it’s working.
The first application, Mobile Receipt, has climbed all the way to the Number One paid finance application in the App Store.
To capture a receipt the user simply snaps a photo of it and assigns an expense category. In seconds, Mobile Receipt’s patent pending IMagePROVE™ technology automatically crops, rotates and scales the image so it is easy to read and print.
With a touch to the iPhone screen, the application automatically creates an expense report and sends it to your email address complete with printed images of the receipts acceptable for reimbursement and tax reporting purposes. No stapling or pasting of receipts is required.
Also featuring Mitek’s upcoming Mobile Deposit™ and Mobile Phax™ apps, the campaign’s design focused on bold, clean graphic “headlines” that meshed perfectly with the brand’s color template. A mixture of live action imagery with photos provided elements for a lively visual style, and the percussive music track enhanced the contemporary feel.
Based on the product’s initial success, Mobile Receipt was recently featured in a full page AT&T ad in the Wall Street Journal.
About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media is on the web at www.lomamedia.com.
Company Contact
Janet Dahle
619-215-5661
jdahle@lomamedia.com

