When online entertainment company KingsIsle Entertainment, Inc. created the “3D virtual world” game Wizard 101, they knew their innovative product would have to fight for attention in a highly competitive marketplace.

Loma Media was chosen to support that effort by executing a national broadcast campaign from the company’s proven creative, positioning the highly immersive game to both families and “hardcore” gamers alike.

In addition, Loma was asked to provide the ideal voice for the game’s central character, setting the perfect tone for the actual gaming experience.

“KingsIsle’s Wizard 101 team did an amazing job of combining compelling animation with an exciting storyline,” says Loma’s John DeBello. “Our mission was to help them reach—and, ultimately, register–a discerning target audience by reflecting the game’s outstanding production values and powerful appeal.”

After a wide search, veteran English actor Nigel Lambert was cast as Merle T. Ambrose, wizard extraordinaire, and presto! Results.

Just five months after launch, over one million unique users have already registered to play Wizard101, which is garnering rave reviews.

“TV has played a key role in our marketing efforts,” says Fred Howard, KingsIsle Director of Marketing. “Part of this has been getting the right spots with the right mix of action and voice acting. Loma Media was able to take our existing creative and really put a great polish on it.”