Paris -
When Spain’s Carlos Sastre won the prestigious Tour de France this week, he immediately credited the victory to his teammates on Team CSC, the world’s #1 cycling team.

Two Team CSCs — one in business, one on the race course — are each driven by the same principles:
“Communication, Collaboration and Teamwork.”

That’s the theme and title of the 2008 Team CSC video, produced by Loma Media, written & directed by company principal John DeBello.

“Our goal was to show how world-class cycling is the perfect embodiment of teamwork,” said DeBello. “Everyone talks about collaboration, but in this sport it’s absolutely vital. And it’s a powerful, visual message that extends into the workplace.”

Taking the viewer from practice to the peloton, the video melds race day footage with behind-the-scenes activities that often spell the difference between victor and also-ran. Six cameras were used to capture the action, with a fast-paced narrative driven by the insights and observations of Team CSC riders and staff.

The dynamics of an elite cycling team in action reinforce the company message: both the team and CSC “share a global reach that embodies the common themes of experience, results and teamwork.”

The 6 minute video has been made available to CSC’s international workforce of 90,000, and is the top downloaded video on the CSC website. To view it, go to:

http://www.csc.com/mms/cycling/en/mcs/mcs1001/displayMcs.jsp?id=2564

Among many “behind the scenes” moments, the video shows how team manager Bjarne Riis
systematically hands out water to passing riders from the team car.

Last Sunday, on the final stage of the Tour de France, Riis performed the task once again, but this time with a slight twist—he handed a bottle of champagne to Carlos Sastre.

Reports from the scene say it tasted just fine.

About CSC
A leading global consulting, systems integration and outsourcing company, CSC’s mission is to provide customers in industry and government with solutions crafted to meet their strategic goals and enable them to profit from the advanced use of technology. For more than 48 years, CSC has guided clients through the maze of constant business and technology change, while maintaining a focus on delivering innovative, practical results.