Loma Helps CSC Accelerate
June 1st, 2007 | Posted in TechnologyComputer Sciences Corporation (CSC), a global Information Technology leader, recently selected
Loma Media to create and produce a comprehensive suite of motion media tactics to support the
introduction of “Project Accelerate,” a strategic program designed to enable CSC to better serve its
customers, retain its market leadership position, and deliver enhanced growth to shareholders.
Extensive strategic consultation resulted in a slate of deliverables that focused on “Positioning for
Growth – Project Accelerate.”
Integrated production elements included Hi-def video acquisition on 3 continents, interviews with Tier One customers and CSC executives, 3D motion graphics, and event staging coordination & support. Production took place in Great Britain, France, Germany, Denmark, Italy, and across the U.S.
The centerpiece of the communication strategy was a wide-screen motion picture experience entitled
“Positioning for Growth.” Debuting at CSC’s annual Senior Leaders Conference, it provides powerful
imagery of the organization’s global reach across five continents and many major industries.
Designed in a modular format, the program content has already been cost-effectively modified and
formatted to target selected internal and external audiences on DVD, over the web, and at live events
in the United States and India. Concept to completion: less than 90 days.
“All of us at Loma truly appreciate our partnership with CSC,” said company president & creative
director John DeBello, who wrote and directed the campaign. “Their communications team is first
rate, and provides clear and consistent leadership throughout every project.”

