Roadrunner Sports, the world’s largest running store, has called upon Loma Media to help introduce
its exciting new line of apparel.

A 2-minute HD music video, to be showcased in-store, on the web, and via podcast, is designed to
reinforce and extend the unique synergy between Roadrunner and its loyal customer base.

“We’ve created an ‘Anti-Fashion’ Show,” said director John DeBello. “Roadrunner knows running
like no one else, and we needed to convey that. Many environments, diverse conditions, people
running with passion, and purpose. We’ve mixed sweat with style, and the results really seem to
resonate with the target audience.”

Through state-of-the-art digital technology, clothing colors magically change in mid-stride,
creating both visual interest and effective product display. The “stars” of the show run the gamut of
runners, from beginners to Olympic hopefuls. Cinematography techniques range from super
slo-motion to time lapse, creating a layered, rich look that works as both a sales tactic and as
brand reinforcement.