The Dead Sea is famous for its history. The Salton Sea hopes to be known for its future.
And Loma Media has been asked to communicate both messages.

The San Diego Natural History Museum, in association with the Israel Antiquities Authority, will soon
host the single largest exhibition of the Dead Sea Scrolls ever held outside Israel. Loma Media has
been selected to create and produce a television & radio broadcast campaign to build awareness
and promote attendance for this world class event.

Creative will closely follow the approach used in a highly successful video program produced by Loma, which introduced the highly anticipated event last Fall. 1000 copies of the video have been distributed to religious and community groups, interested individuals, and the media. The exhibition will run from June 29 through December 31, 2007.

Loma has also been tabbed to produce a long-form documentary introducing the Salton Sea Authority’s proposed restoration plan for California’s vast inland sea.

Demonstrating a broad range of community support across Imperial and Riverside Counties, the advocacy program is designed to garner statewide support for a visionary initiative to “bring back the Salton Sea.” More than a dozen community leaders, advocates, and experts are featured prominently in the narrative. Agency is O’Reilly & Associates.